35 Blaupunkt prizes to be won! –

The navigation system is from Lower Saxony

At Blaupunkt they developed the first car radio in Europe and the first navigation device. Today the company is based in Hameln. Participate now: Get the retro radio Blaupunkt Bremen SQR 46 DAB worth 449 euros!

The silver star on the bonnet, the blue dot in the car. There are brands that stand for the German economic miracle, for inventiveness, engineering and market leadership. Take Blaupunkt, for example: Founded almost 100 years ago in Berlin, Blaupunkt developed the first car radio in Europe in 1932. The device weighs an impressive 15 kilos, has five glass tubes and costs 465 marks – about a quarter of a whole motor vehicle. 20 years later, the German engineers brought the world’s first FM car radio onto the market, and in 1969 the world’s first stereo model.

Made in Germany for the world

Car radio production 1974

Car radio production in 1974 at the headquarters in Hildesheim.

© dpa Picture Alliance

From 1974, Blaupunkt car radios use a small lamp to indicate stations that broadcast traffic information. The ARI system (Automobile Driver Broadcasting Information), which was largely developed by Blaupunkt, is becoming the standard in Germany. The first model with a built-in CD player followed as early as 1983. And finally, in 1989, the world’s first mass production of navigation systems started with the Travelpilot IDS – in tranquil Hildesheim. Blaupunkt, which has been part of the Bosch Group for decades, had its headquarters there at the time. Made in Germany for the whole world: of the 5750 employees, more than half were women as early as 1974.

Over 500,000 car radios are stolen every year

Blaupunkt Bremen SQR 46

The legendary original Blaupunkt Bremen SQR 46; above it the Travelpilot IDS, the navigation system introduced in 1989.

© dpa Picture Alliance

In the 1980s and 1990s, Blaupunkt was one of the coveted brands of audiophile car fans. Motto: factory radio out, retrofit model in. Then a few fretwork on the hat shelf, new loudspeakers in – and the rolling disco is ready. If you are not careful, you will be able to get rid of your audio system quickly. When the Bremen model came onto the market in 1986, BILD wrote: “Over 500,000 car radios are stolen in Germany every year. The thieves’ favorite brand: Blaupunkt Bremen (948 marks).” It’s kind of an award … (By the way, BILD recommends a tear gas alarm system for 290 marks as an antidote).

From Hildesheim to Hameln

Today the plant in Hildesheim is history. But even after many economic ups and downs, the car radio division is still a Lower Saxony company. The brand now belongs to Evo-Sales GmbH based in the no less tranquil Hameln. There, Blaupunkt employees develop car multimedia products, car radios, sound components, vehicle antennas and driver assistance systems. Foldable e-bikes with the traditional name Blaupunkt also come from here – and are sold in more than 67 countries. Blaupunkt has never forgotten its great history. And so there is now a retro line that is reminiscent of old times. With a car radio that was extremely popular even then – and not just for thieves.

Bremen: The classic with modern technology

Blaupunkt Bremen SQR 46 DAB

Blaupunkt Bremen SQR 46 DAB: Design from the 80s, the latest technology. The Blaupunkt Bremen fits into the classic 1-DIN slot.

© Manufacturer

A classic is back! Blaupunkt has reissued the legendary Bremen SQR 46 model. 35 years after the original comes the successor: the Bremen SQR 46 DAB. In a classic look, but with the latest technology. Inside is a DAB + digital tuner for crystal clear sound. The numerous interfaces are new. Where the cassette drive used to be, two USB ports, an aux connection and an SDHC slot are hidden behind the cover. Blaupunkt and Bluetooth? Of course, it works too! This makes it easy to pair the cell phone and stream music. A DAB + window antenna is included. This makes the Bremen SQR 46 DAB ideal for youngtimers – not least because of the low installation depth. The lighting color can be selected individually. Blaupunkt also has matching speakers for the retro radio in its range: The spherical speakers for the hat shelf are back! Blaupunkt produced the once most popular car speakers from 1973 to 1986.

Win 35 Blaupunkt prizes!

Do you want to travel back in time? Blaupunkt is giving away 15 copies of the Blaupunkt Bremen SQR 46 DAB and ten times two spherical speakers exclusively in AUTO BILD. The radios are worth 449 euros each, a set of spherical speakers around 80 euros.

And this is how you participate:

Enter your data in the participation form, send, done! The prizes will be raffled among all participants.

Anyone aged 18 or over who is resident in Germany can take part. Employees of Axel Springer SE and the subsidiaries as well as the participating partner companies are not allowed to participate. Legal recourse and a cash payment are excluded. The closing date for entries is March 14, 2021. F.The following apply to the implementation of the competition Conditions of participation for competitions from

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