In the first eight weeks, more than 500,000 Telekom customers have subscribed to Disney Plus.
The partnership between Disney and Telekom comes at exactly the right time. The corona pandemic has led to increased demand for TV entertainment, confirms Telekom boss Timotheus Höttges.
The Disney Plus streaming service is considered serious competition for Netflix and Amazon Prime Video. The sensation was all the greater when Deutsche Telekom announced a partnership with Walt Disney shortly before the start of Germany on March 24.
So far, the deal has apparently paid off for both sides: in the first eight weeks, more than 500,000 Telekom customers have signed up for an additional subscription to Disney Plus. This was announced by Telekom boss Timotheus Höttges when presenting the quarterly results on Thursday.
How many subscribers Disney Plus has in total in this country is not known. However, it can be assumed that Telekom customers will make up a large part of it. The company is the exclusive sales partner for Disney Plus in Germany and had given its magenta customers the first six months of the subscription at the start. The calculation: Disney gets access to a local customer base to bring its new service to the public, while Telekom can advertise its tariffs with new entertainment offers.
Use of the TV offers at all time high
The partnership comes at exactly the right time for both, because the new everyday life in lockdown plays into their cards. The corona pandemic has changed user behavior, confirms Telekom boss Höttges. “Customers also use our TV offers significantly more. We have the highest values we have ever measured in the use of TV services. Of course, anyone who has to stay at home is also looking for entertainment and information. ”
Deutsche Telekom had on Thursday
presented the business results of the first quarter. Accordingly, the pandemic
only “limited impact” on sales, such as the closure of
Shops, lower roaming revenues due to travel restrictions and dropouts
IT projects for major customers. On the other hand, the sales in
voice telephony are increasing and the number of changers in mobile communications is falling.
Telekom increases profits despite Corona
The bottom line is that, despite the corona crisis, Telekom has earned more. In the first quarter, profits increased by almost two percent to EUR 916 million. The group increased sales by 2.3 percent to 19.9 billion euros. Adjusted for special effects, earnings before interest, taxes, depreciation and amortization grew by a good 10 percent to 6.5 billion euros.