Spurred on by the entry of ID.3 at the top of the Norwegian passenger car market last month, Volkswagen is set to break new sales records for electric models next year.
Simple communication blow? Nay! One only has to look at the website of the Norwegian branch of Volkswagen to see the ubiquity of battery traction cars. We would almost be tempted to ask: But where have the diesel and other petrol engine models gone? A few clicks can still find them, behind the ID.3, ID.4, e-Up! and Golf GTE.
In 2019, more than 60,000 of the 142,400 passenger cars sold in Norway were electric. Or just over 42% of the market. A share that continues to grow to the point of exceeding 60% last month.
This trend, in a country which has programmed to stop the sale of cars stuffed with petroleum products from 2025, is in line with Volkswagen Norway’s projections. Utopian, they only have the appearance, if we are willing to condone a few possible percentage points in default at the end of 2021.
The automaker was also encouraged in its statement by the postponement to 2021 of the government tax exemption on electrics.
Even stronger: He intends to play the good students and anticipate the government’s call by removing from 2023 its catalog of diesel and gasoline models. A context that helps brands ready for the trendy turn to project themselves over time in Norway