A detail on the shopping cart lets you spend a lot of money unnecessarily

GettyImages 457904027 smallerJoe Raedle / Getty Images
GettyImages 457904027 smaller
Joe Raedle / Getty Images

Be honest: Who of you always strictly adheres to your shopping list? Or to put it another way: Who is still making a list? Probably each of us has put something into the shopping cart that he or she did not want to buy at all. If you believe the statistics, this is even the rule: “Two thirds of buying decisions are made spontaneously in the supermarket,” the portal writes “Better Households. News”.

Grocery stores, garden centers, toy shops and Co. try to let us shop a lot as long as possible. The shops are set up accordingly: the expensive products are on an equal footing, for the cheap goods you have to crouch. Music comes from the speakers that we should feel comfortable with. Many tricks are known. But these details should surprise you:

The shopping cart has a huge impact on our buying decisions. Accordingly, marketing experts, behavioral psychologists and brain researchers have taken a lot of time to design. The result is a construction that tricks the customer: Or have you ever noticed that the grid floors are arranged at an angle?

Due to the slanted bottom of the shopping trolley, some objects (e.g. canned goods, bottles or yoghurt cups) roll backwards slightly, i.e. towards the customer and thus out of the customer’s field of vision. “From a psychological perspective, this creates buying pressure. Because when you push it through the aisles, the car always looks empty, ”writes the“ Süddeutsche Zeitung ”.

And even items that don’t normally roll look a bit smaller in the back of the shopping cart. “This tempts you to buy larger packages or products that you actually didn’t want to buy,” writes “” about the sloping floors.

The size of the shopping trolley is also decisive: the huge versions often seem halfway empty even with large purchases. As the “interaction blog” writes, the shopping trolleys “have grown larger compared to the past”.

Similar observations can also be found in other blogs and forums. A user at “” writes that the shopping carts have not only become larger, but also deeper. Here, too, the customer cannot really see what is in the car. “It’s not even half full,” flashes through your head at that moment. The bad awakening comes at the checkout at the latest.

Business insider tip: Replaces the shopping cart with a shopping basket for small purchases. This allows you to estimate much more how expensive the purchase will ultimately be.

This article was published by in February 2019. It has now been checked and updated again.


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