Since the corona pandemic, many people have been forced to look for a job. This is often very time-consuming and involves many hurdles. According to a new survey by the Stepstone job platform, which, like NewsABC.net, belongs to Axel Springer, in Germany it takes an average of 4.7 months from job search to signing a contract.
For the study on the current situation on the labor market, the Düsseldorf company carried out two online surveys with a total of 28,000 people in September and October 2020. The Düsseldorf company has found out what preferences and expectations job seekers have and what particularly annoys them about the application process – and how companies can improve their job advertisements.
Many job seekers criticize the fact that the job advertisements are not meaningful and that important information is missing. Often only the activities and requirements of the position are described. Job seekers are also very interested in working hours (63 percent) and home office regulations (48 percent). Three out of four respondents also want the salary information already in the job advertisement – in this case the motivation to apply increases for a full 96 percent.
In the course of the pandemic, salary expectations have also increased, as the study has shown. The Stepstone career expert Inga Rottländer therefore recommends specifying salary ranges or an average salary.
Job seekers also complain about cumbersome application processes. 86 percent prefer to accept a position if the application was easier. Around 72 percent use their smartphone to search for a job and find that the effort and user-friendliness of the application process often leave a lot to be desired. In addition, three quarters of the respondents find it annoying to write a new cover letter for each application and would like a faster and easier application.
According to the career expert Rottländer, many job seekers are put off if a lot of documents are requested from the applicant because it is complex and time-consuming. It therefore makes sense to only ask for a few documents in the first step, for example a résumé. Often the motivation and suitability of the job seeker can be better asked in a personal conversation, says Rottländer.
After all, 60 percent of job seekers are very frustrated with a lack of feedback. They find it particularly annoying to wait in vain for an answer after an extensive application. Companies often lack transparency with regard to the procedure, duration and decision-making in the application process.
Rottländer advises companies to be transparent about how many steps the application process consists of. “Because if job seekers know from the start about the time horizon and can assess what they should prepare for, this can increase application motivation.”