Yes, anyone who expected a “live” auto show in the exhibition halls, as in ten AUTO BILD issues, has not found it – with the exception of Mercedes. Instead, he passed cargo bikes on the way to BMW. But those who took the time to visit the – stupid name – “Open Spaces” found what they were looking for. Lots of cars to touch.
My opinion here in three sentences: The new IAA is an experiment. Experiments are allowed to fail. But if you don’t dare, you’ve already lost. You will be billed at the end.