The new AUTO BILD
BMW 128ti challenges VW Golf GTI and Ford Focus ST. In addition: Shooting brakes in comparison – Mercedes CLA against VW Arteon. And: electric pick-ups on the advance.
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AUTO BILD editor-in-chief Tom Drechsler.
© Philipp Bögle
Not important? But! New players will also appear on the market with us. New alliances will be formed. Customer loyalty to just one brand (“My father drove VW”) will continue to decline. But they have to be fought for. Is it enough to change the logo – as happened recently at Peugeot? The lion now resembles that of 1960. A return to tradition is good, but not enough. What do I offer the customer that is unique to me? That must be the goal.
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The new AUTO BILD 9/2021: Here are all the topics
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