AUTO BILD 9/2021 –


BMW 128ti challenges VW Golf GTI and Ford Focus ST. In addition: Shooting brakes in comparison – Mercedes CLA against VW Arteon. And: electric pick-ups on the advance. do you say? When two people argue, the third is happy. There has recently been a lot of speculation as to whether, with whom and how (only autonomous?) Apple could enter the auto business. Possible partners: Hyundai, Nissan. Nobody talked about Foxconn, the Californians’ Chinese cell phone manufacturer. Already now: The company that got rich with Apple got involved with the stumbling Byton, wants to help save the SUV M-Byte and still get it on the road. That’s not all: An electric car is to be developed with Henrik Fisker, the ambitious car enthusiast (first customer was Leonardo DiCaprio). Goal: 250,000 cars a year.

Save the current issue now

Tom turner

AUTO BILD editor-in-chief Tom Drechsler.

© Philipp Bögle

Not important? But! New players will also appear on the market with us. New alliances will be formed. Customer loyalty to just one brand (“My father drove VW”) will continue to decline. But they have to be fought for. Is it enough to change the logo – as happened recently at Peugeot? The lion now resembles that of 1960. A return to tradition is good, but not enough. What do I offer the customer that is unique to me? That must be the goal.

Read the new AUTO BILD digital now

The new AUTO BILD 9/2021: Here are all the topics

NEW HITS Hyundai’s new small SUV Bayon • Seat rehearsal in the Nissan Qashqai • Electric crossover Volvo C40 • Cupra Formentor VZ5, McLaren Artura, Kia Carnival NEWS Long delivery times for electric cars • Five facts about wall boxes • Billing based on an expert opinion in the event of an accident TEST & TECHNOLOGY First drive in the Mercedes EQA • Audi e-tron GT: one car, four drivers • Shooting brakes in comparison: Mercedes CLA versus VW Arteon • News from the long-term test • Dacia Sandero Stepway in the first test • Compact athletes: BMW 128ti meets Ford Focus ST and VW Golf GTI • Used Toyota Mirai or newer VW ID.3? REPORT “My life as …” series: Indra-Lena Kögler, User Experience Designer • Electric pick-ups on the advance SERVICE What Can Damage the Car Battery and How to Check the Battery • The safest cars for families HEADINGS Motorsport: Formula 1 research laboratory • Extra tour: Kia Stinger facelift.

  • Never miss a magazine again
  • Postage free to the house
  • Free gift of your choice
reader shop


Related Articles

Back to top button