AUTO BILD becomes climate-neutral and launches a sustainability website

AUTO BILD, Germany’s largest car media brand, is consistently and transparently continuing its sustainability strategy. As an independent body, TÜV NORD has now officially certified the weekly print magazine as a “climate-neutral product”. From 2023, all other AUTO BILD group titles such as AUTO BILD REISEMOBIL or AUTO BILD KLASSIK will also be climate-neutral, followed by AUTO BILD DIGITAL in 2024.
Emissions resulting from AUTO BILD’s activities are offset by high-quality projects, for example by supporting the production of clean drinking water in Sierra Leone, reforestation in Costa Rica or the production of solar energy in India.

Own website for transparent sustainability

AUTO BILD is now also presenting the path to climate neutrality on its own sustainability website in a transparent and informative manner for everyone, including the emission data and details on the offsetting projects.

Environmentally friendly mobility very popular with readers

A survey shows that environmentally friendly mobility is also an important topic for AUTO BILD readers: 79 percent state that avoiding water consumption and air pollution is “very important” or “important”. 76 percent are of the opinion that AUTO BILD should support sustainable mobility and promote change. And 68 percent see companies as responsible for finding solutions to global ecological problems.

Frank Mahlberg: “We want to act responsibly”

Frank Mahlberg, CEO of Axel Springer Auto Verlag, explains: “We don’t just want to talk about sustainability, we also want to act responsibly and future-oriented as a company. To this end, we have defined sustainability as an integral part of our brands and, in particular, the topic of climate protection in our Corporate strategy integrated – with the clear obligation to reduce greenhouse gases significantly and measurably every year from now on.”

Tom Drechsler: “Can contribute to reducing greenhouse gases”

Tom Drechsler, Editor-in-Chief AUTO of the BILD Group, emphasizes: “For us, sustainability means: We are convinced that climate-friendly mobility offers a future for everyone. And we believe that we can make a contribution on all our platforms to reducing greenhouse gases and to inspire enthusiasm for sustainable mobility solutions.”

Christin Keil: “Change towards sustainable automobility”

And Christin Keil, Head of Licensing and Sustainability at Axel Springer Auto Verlag, is delighted: “With the new website, we are presenting AUTO BILD’s sustainability journey transparently. In addition, our printed AUTO BILD was certified as a ‘climate-neutral product’ by TÜV NORD as an independent authority. certified – which confirms our calculation methodology, data and the quality of our climate protection projects. As a leading car media brand, we want to promote the change towards sustainable automobility and at the same time inspire others with our journey towards more climate responsibility.”

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