Black Friday: Germans buy as many electrical appliances as they usually do in a month

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Black Friday 2020 set new records, as the payment provider Klarna has evaluated. A survey available to shows that Black Friday sales in Germany increased by 56 percent compared to the previous year, setting a new sales record.

In the so-called “Black Week”, ie the entire last week from Monday to Friday, sales rose by 60 percent compared to the previous year. The number of electronic devices sold is particularly striking: According to Klarna, the value rose by 3,554 percent on Black Friday, which means that Germans bought as many electronic products on that day as they would otherwise in an average month.

Black Friday popular with all ages

The age of the consumer does not matter – Black Week is becoming more and more popular across generations. It was also the 66 to 75 year olds who bought significantly more online than in the previous year.


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Geographically conspicuous: The residents of Brandenburg, Schleswig-Holstein and Mecklenburg-Western Pomerania bought significantly more in Black Week 2020 than last year. Thomas Vagner, Managing Director Germany, Austria and Switzerland at Klarna assumes that it was the most successful Black Friday and the Black Week with the highest turnover of all time.

“Online retail has experienced enormous growth, especially due to the pandemic and the early Christmas business, which is also reflected in the numbers for this year’s Black Friday,” says Vagner, according to a company release.


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