Aided by the new trio of the iX, i4 and iX3, the BMW Group expects to sell one in five cars with an electric or plug-in hybrid powertrain within two years.
“We will considerably increase the number of electrified cars”, Oliver Zipse, CEO of BMW, toldAugsburger Allgemeine. “Between 2021 and 2023, we will build 250,000 more cars than announced”, he announced. The CEO plans to more than double the share of electric and plug-in hybrid vehicles in his sales mix. The goal: to go from 8% in 2020 to 20% in 2023.
Be careful, take official BMW figures with a grain of salt. It is not clear that Zipse is talking about global sales or Europe (or even Germany). For the Old Continent, BMW has insisted that it wants to sell a quarter of electrified vehicles in 2023. In 2025, the group’s catalog will have 25 models including 13 electric, including the two Mini crossovers.
For the longer term, BMW plans to sell 7 million electrified cars by 2030. Two-thirds will be 100% electric, or 4.7 million units, compared to 2.3 million plug-in hybrids.
The threat comes from the terminals, not from Tesla
For the boss of BMW, this offensive is mainly justified by the new European regulations. “We are starting at exactly the right time”, adds the CEO, implying the arrival of the trio including the BMW iX3, iX and i4.
Unlike Volkswagen, the boss of BMW does not see Tesla as a threat, at least across the Rhine. “In the first 11 months of the year in Germany, 11.9% of cars were rechargeable” says Zipse. “Of those 11.9%, 0.5% comes from Tesla, BMW is here at 1.1%, and it’s the same in Europe”, he figures.
The main threat comes from the lack of terminals, which he believes could “Slow down the electric car offensive”. He estimates that one million public charging stations will be needed in Germany by 2030, for around 7 to 10 million electrified vehicles.