Bundesliga at Amazon: Also interested in new season

Martin Meissner / Pool via REUTERS

Amazon continues to be involved in the broadcast of the current Bundesliga season.

In addition, the tech group should also be interested in the coming season, reports the “Frankfurter Allgemeine Zeitung”.

With the acquisition of the rights to broadcast some Champions League games from 2021, Amazon showed interest in football even before the Corona crisis. Apparently the company now wants to use its chance.

As the first top football league in Europe, the Bundesliga continued to operate in the corona pandemic. This weekend will be played again. Negotiations on the allocation of television rights between the DFL and various media companies continue in the background.

And Amazon could play a bigger role than previously known. According to a report by the “Frankfurter Allgemeine Zeitung”, the tech group is also said to have expressed interest in the coming season. So far, the focus has been on whether Amazon can show games of the rest of the season on its Prime Service. Games on Friday and Monday and partly on Sunday and the relegation are up for discussion. Saturday and most Sunday games are left to Sky – as are the last two matchdays, which traditionally take place on Saturday.

Amazon shows serious interest in football

This Friday, Amazon Prime – alongside the streaming provider Dazn – will broadcast the Berlin derby between Union and Hertha. Schalke will follow Augsburg on Sunday. That announced the DFL on Twitter. On Monday, Amazon had already shown a Bundesliga game for the first time, but also struggled with technical problems.

Amazon is thus a serious competition for the previous providers. The move was made possible by the Corona crisis, which upset the contracts between the DFL and its media partner Discovery, which ran until 2021. Discovery has previously passed the license on to Dazn through its subsidiary Eurosport, but apparently did not pay the next installment due to the interruption of the Bundesliga season. The media rights for the next season package 2021 to 2025, which was originally scheduled, are still pending.

Amazon took advantage of the gap. The interest in the Bundesliga beyond the current season shows a serious commitment of the American tech group to football. From the 2021/22 season, Amazon has already secured the rights to broadcast some Uefa Champions League games. Now the financially strong company could also become a player in the Bundesliga. Because unlike the competition, Amazon has even benefited from the corona crisis.



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