Economy

Bundesliga hammer: Amazon Prime broadcasts Monday game

  • Only a few hours before the kick-off of the Monday game Werder Bremen against Bayer Leverkusen, Amazon announces that the game will be broadcast live on Amazon Prime Video.
  • The confusion about the Bundesliga broadcasting rights is perfect. It is currently unclear who will broadcast the other Friday and Monday games until the end of the season.
  • Eurosport apparently did not pay the last installment for the 2019/20 season to the DFL due to the Corona break. As a result, DAZN could also lose the broadcasting rights.

The Bundesliga starts again: ghost games will be played until the end of the season, so fans have to watch the games in front of the TV. However, it is currently unclear who will broadcast the games until the end of the season, as “inside-digital.de” reports.

With a sublicense from Eurosport, streaming service DAZN recently broadcast the Bundesliga games on Friday and Monday, occasionally also on Sundays. However, DAZN itself has not acquired any rights to the Bundesliga. In addition, it is not yet clear who the broadcasting rights for the published games will be on Tuesday and Wednesday.

Another problem is that Eurosport apparently did not pay the last installment for the 2019/20 season to the DFL due to the Corona mandatory break. As a result, DAZN could also lose the broadcasting rights. In total there are ten games and the relegation.

Now Amazon suddenly gets involved

At least for the match tonight between SV Werder Bremen and Bayer 04 Leverkusen, the parties were still able to agree: the game will be broadcast on DAZN.

Just a few hours before kick-off, shipping giant Amazon suddenly intervenes – and announces that the game would also be offered to all Amazon Amazon subscribers at no extra charge. For the first time, Amazons is broadcasting a Bundesliga game. “It’s all about this one game at first,” an Amazon spokesman told NewsABC.net. Basically, however, live sports rights are interesting for the group. “After all, we also acquired Champions League rights from the 2021/2022 season,” the spokesman continued. He did not want to comment on whether Amazon will also participate in the upcoming rights allocation in June.

It is still unclear how the rest of the Friday and Monday games will continue. Sky continues to broadcast the games on Saturday and Sunday. It is currently unclear whether Amazon or DAZN or a completely different broadcaster will broadcast the other games in the future.

The Bundeskartellamt also prohibits the transfer of transmission rights to Sky. The direct award to DAZN would be possible, but it is a question of money. If necessary and probably as a worst-case scenario, the DFL could stream the games on its own platform.

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