Tech

Call of Duty: Vanguard for Activision a flop






In the current quarterly report, Activision Blizzard has to record falling player numbers, a decline in sales and low sales figures.

Activision Blizzard presented the latest business figures for the first quarter of 2022 this week. The publisher has to record falling numbers almost everywhere compared to the same period last year. Revenue fell from $2.28 billion to $1.77 billion. In games, net bookings were $1.01 billion. In the previous year it was still 1.34 billion US dollars. The number of players also developed negatively and fell from 435 million to 372 million. For Activision Blizzard, this means the loss of around 63 million players.

Call of Duty player decline

The shooter series “Call of Duty” is responsible for the falling numbers. “Call of Duty: Vanguard” sold worse than its predecessor and fewer players were interested in the free-to-play title “Call of Duty: Warzone”. Only with “Call of Duty Mobile” did the number of players and income remain the same.

Innovations announced for 2022

Despite the disappointing numbers, Activision Blizzard plans to continue investing in the series. The development resources are to be further expanded “quickly”. This year, both “Call of Duty: Modern Warfare 2” and a new “Call of Duty: Warzone” will be released. Both titles are being touted by Activision Blizzard as the “most advanced experience” in franchise history, as well as “breakthrough innovations.” It remains to be seen whether the publisher will be able to keep these promises and whether the number of players will increase again with the release of the new “Call of Duty” titles.

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