Chinese smartphone maker Oppo attacks European market

The often comparatively cheap and technically high-quality smartphones from the Chinese manufacturer Oppo are very popular worldwide.

But so far only a few devices have been available in regular trade in Germany.

Oppo is now using the difficult situation of the competitor Huawei and is entering the European market on a large scale.

The Chinese smartphone provider Oppo uses the problems of its rival Huawei through US sanctions for an attack in Europe. In a cooperation with the mobile phone provider Vodafone, Oppo is bringing its devices to Germany, Great Britain, Spain and the Netherlands, among other things, as the companies announced on Monday, could thus become serious competition for Samsung and Co.

Huawei, the world’s second largest smartphone provider after Samsung, is troubled outside of China because of the US sanctions, it cannot launch new models with Google services on the market. As a result, Huawei has to replace Google’s app download platform with its own infrastructure and bring developers of applications on board.

Oppo has already become one of the largest smartphone providers in the world thanks to its strength in the huge Chinese market. In the first quarter, the market research company Strategy Analytics Oppo ranked fifth with 22.6 million smartphones sold.

According to experts in the domestic market of China, Huawei has so far come better than its local competitors due to the decline in demand in the corona crisis. According to calculations by the analysis company Canalys, Huawei was able to keep sales stable and thereby expanded its market share from 34 to 41 percent. Oppo sales, on the other hand, brought in a quarter and the market share fell from 19 to 17 percent.

In this country, too, the smartphones from the Chinese manufacturer Oppo are enjoying increasing popularity, because the devices are usually cheaper than the cellphones of established brands and are technically in no way inferior to them. The Oppo Find X2 Pro convinces with a quadruple camera on the back, which covers everything from ultra wide angle to macro. A 120 Hertz display with a large 10-bit color depth and 3,168 x 1,440 pixels also leaves little to be desired. The X2 Pro also supports 5G and the new WiFi-6. Although it costs around 1,200 euros, it is still around 350 euros cheaper than the Samsung Galaxy S20 Ultra with 512 gigabytes, which otherwise has a similar interior.


Related Articles

Back to top button