The company counts companies such as Albert Heijn, BMW and luxury group LVMH among its customers, but also offers GGDs telephone services for corona tests, for example. By the command to mainly stay at home and work, CM.com noticed that customers and organizations turned to mutual app traffic even more than before. This concerned, for example, messages to and from companies about parcel delivery and financial services.
This was a major driver for the growth to a turnover of 141.6 million euros, an increase of 47 percent compared to the previous year. This was partly due to three acquisitions, but the company also achieved a lot of growth on its own. Due to all the investments in expansion, such as the recruitment of new staff, the company suffered a net loss of 13 million euros.
On the other hand, the cancellation of numerous events for which CM.com would arrange ticket sales, including the Formula 1 Grand Prix in Zandvoort, was a damper. “We had already sold tickets for that. Ultimately, our team was mainly concerned with arranging money back or shifting to the sale of new tickets. That actually cost a lot of money, ”says CEO Jeroen van Glabbeek about the racing event of which his company is an official technology partner.
The Formula 1 race in Zandvoort is scheduled for 2021 in September. Van Glabbeer has good hopes that this can now continue with the public. “Nothing is certain, but the latest forecast is that most people will be vaccinated by then. We keep an eye on all developments, but it is ultimately up to the organization. ”
For events, according to Van Glabbeek, it is in any case mainly to look out for the period after the summer. This also gives his company, but the events sector as a whole, headaches because all festivals are crammed into the weekends of a few late summer months. “The reopening will also be very tough, in terms of manpower it will all have to be done in that one period,” he says.
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