He was a journalist and call-of-duty presenter. At some point, that was no longer enough: he picked up the mouse and keyboard himself, dominated Fortnite and became a multi-millionaire. What is missing for perfect gamer luck? A friend like pop star Ariana Grande. To get her on a date, the streaming star of 100 Thieves came up with a lot. The story of CouRage.
Alex “CouRage“ Dunlop absolutely wanted a date with singer Ariana Grande. And he put a lot of effort into it.
© Collage PC WELT, material 100 Thieves
There are these stories that only gaming can write. On July 07, 2019, YouTuber invites you
a video called ”
Ariana Grande and I made a music video …
” high. Only Ariana knew nothing about it, as a pop star had just sold ten million albums exactly those songs. The content creation team behind NadeShots eSports Company 100 Thieves produced the song and cut Ariana. Could end up in legal problems, but Ariana is a pretty cool lady: When the video goes viral, she sees it, likes it and retweeted it on Twitter. Then she follows CouRage, writes him a private message, the two get to know each other, meet at a party and play Fortnite together.
So did flirting become real love? We don’t know, they live in Los Angeles and are officially good friends. Ariana has also been in a relationship with Dalton Gomez since early 2020 – the luxury real estate broker probably not only sold her a villa, but also gave his heart. But don’t worry about YouTube star CouRage – he’s also happily taken. He’s with Maddie McCarthy, who, funnily enough, sold him his house as a real estate agent. Who would have thought that real estate works better than Tinder. Still a wonderful story that shows what is going on if you really want to. And also a wonderful opener for his biography – an average guy who by chance became the host of Call of Duty: Advanced Warfare from college and then became a streaming star in the Fortnite era. Fortnite got too boring for him at some point, you can understand. Meanwhile he prefers to rock Call of Duty: Warzone, after all, CoD was his first love …
Evidently impressed by Jack’s music video for her: Ariana Grande on Twitter. 297,000 fans see it the same way, which leads to 10.2 million views. Crazy!
© PC WORLD
On January 16, 2015, Jack “Courage” Dunlop uploaded his first video. He plays Call of Duty and is pretty good. He has personality, is one of those YouTubers in which you can recognize yourself. He plays everything he likes: Halo, Starcraft 2 and he develops a smart social media strategy.
I’m such a guy: if I want something, I work until I get it. I really wrote to everyone on Twitter who was in the Starcraft scene back then. Always replied to their postings, permanently sent private messages – someday someone will write back. ”
Hard work pays off: Jack writes to all journalists and moderators of the eSports scene. At some point they become aware of him and offer an internship at MLG.
© 100 Thieves
From this developed his first role as an eSports journalist and editor at MLG, Major League Gaming – one of the largest eSports tournament organizations in the USA. “That was before the big eSports boom and before the world’s biggest brands wanted to go into gaming with millions. I had won a buddy at MLG. He wrote to me on Twitter saying, “Hey, I would have an internship here. It’s not well paid, but if you fancy eSports, here is your chance. ”And CouRage is really keen on eSports.
Ariana and CouRage have become good friends:
If there is a chance, say yes, I can. And rock the thing “
One day, star host Chris Pucket gets caught: he has a fever, feels uncomfortable, has to cancel the show and Jack jumps up in the meeting and says “I think I can do it. Let me try”. He already had a few videos produced for Youtube, first experiences in private in front of the camera. “My boss looked skeptical, like this:” Uh, really? You’re the video intern. ”He gives Jack a chance, who delivers on his trial recordings – CouRage can host his first TV show for Major League Gaming. Pucket, who hosted the Overwatch League on Activision last year on American TV, was so impressed by Jack’s performance at the time that he made him his co-host. “We just harmonized well, and I think MLG already recognized how important this entertainment factor is in eSports. That it’s not just about presenting facts and tough analyzes, but also letting off some steam with a joke. ”CouRage moderates for MLG 45 times before he goes to college to love his parents.
CouRage works its way up from video intern to host and moderator of the Call of Duty World League.
© Call of Duty World League
His cell phone rings one weekend, his buddy pucket is on:
Hey, we’re shooting the first Call of Duty: Advanced Warfare tournament in Ohio. Have you ever hosted Advanced Warfare?
Uh, no. Played for hundreds of hours but not yet hosted
Do you dare?
A good deal to expand CouRage as a moderator brand. And also because the college graduate used the day’s wages well: “I didn’t have a lot of cash, I could use the $ 500 well.” Today he wears a Rolex and lives in a villa in Los Angeles. “It was a big challenge because I not only had to moderate, but also had to cast. A moderator summarizes the match, a caster has to comment on each scene live from the situation, which requires enormous knowledge of Call of Duty. At that moment I adapted everything that I celebrated from my favorite casters. ”It pays off that CouRage has already played a lot of CoD: Advanced Warfare and also consumed matches.
When the internet zicks, the world’s first eSports podcast is born
CouRage jumps around in the studio, screams, shows personality – exactly what young viewers want. So he becomes the face of Call of Duty in the United States.
Then what happens is the nightmare of every TV host: MLG’s studio management is thrown from the server due to a network error, MLG suddenly no longer has access to her own match, only Jack is still in the game – because he is casting from home , not from the studio. Ergo, MLG just takes its audio track and broadcasts the world’s first eSports podcast – completely unplanned, which, however, entails a huge wave of hypers. This podcast spreads like wildfire across all eSports sites and suddenly everyone knows the guy who saved the first MLG match in Call of Duty: Advanced Warfare. CouRage becomes the next hype machine from MLG, which is particularly famous because it screams in the studio, almost falls off the chair during strong moves or simply kneels in the studio when a match knocks it out: “That’s it, we switch off . It was the best move Call of Duty has ever seen. Everyone goes home, nothing more. ”CouRage understands how the eSports hype machine works, and he’s a born entertainer. Because that’s exactly what Twitch wants: gamers who let out their emotions and are completely crazy – like Ninja or PewDiePie.
How do you become a mega star on Twitch? Personality beats skill
… and it doesn’t hurt to play Fortnite with the people who should become the world’s number 1. . CouRage and Ninja are both sponsored by Red Bull.
CouRage is undoubtedly a marketing genius and all aspiring streamers can learn a lot from his ideas. Because he became a Fortnite star at about the same time, in the ninja, Dr. Disrespect and other channels literally explode. “To be honest, I started with Youtube and Twitch because I wanted to try other games too. I still love Call of Duty today, but at some point a game becomes a job and it felt good to play something different. Fortnite was trendy, I really enjoyed the title and just tried it. In the beginning I didn’t have many spectators, around 170. But I celebrated everyone as a win and personally welcomed them into the community. It was a great time because you are building a relationship with your audience. You should just have a good time, I’m doing a lot of nonsense too. Unlike Shroud, for example, I was never the best shooter player on the planet, but the funniest. “He compares YouTube to TV shows:” People tune in to me because they want to be entertained. People used to come home, turn on the TV, watch some show. Today you start YT because the boys and girls know: CouRage will put a grin on my lips, even if I just had a bad day. ”
CouRage is now exclusively on Youtube:
This is basically his secret of success and one that he also recommends to other aspiring streamers: “It takes years of training to play at the level of an eSports professional. But every one of you out there has personality, so you have to play with it. ”He also works hard: Every day a new video on Youtube, eight to ten hours of streaming. “I reinvested my earnings in a video producer who edited everything and uploaded it to YouTube. I also went full throttle on all social media channels. ”He basically uses the same strategy that made his entry into MLG possible: He constantly writes to the big ones, like Dr. Disrespect. He looks into his channel, he likes the energy of his colleague, he recommends it. “It is always important that you also return and believe me, even the big streamers will notice that. I always wrote under each video: Now also follows Ninja, Dr. Disrespect etc. “Ninja also likes CouRages Channel, after some back and forth they play Fortnite together. You can also host other channels on Twitch when you’re not playing – Ninja does. And as Ninja’s growth explodes, CouRage grows with it. Today he pushes beginners himself and tries to give back:
I will never forget how much the scene helped me when I started. Today I have 1.2 million Twitter followers, but I’m still trying to write back as much as I can. Never forget where you come from. “
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