Data protection declaration The best brands in all classes

Data protection

We would like to inform you about the processing of your personal data. We conduct the reader surveys in order to improve the information we offer in our media and to make statistically and anonymously evaluated data available to the industry for the analysis of market needs and the development of their products. The legal basis for the collection of personal data under data protection law is Art. 6 Paragraph I lit.

In addition, we use your data (name, postal address, e-mail address) for further surveys, campaigns, events, etc., if you have given us your prior express consent. In this case, we process your email address in order to be able to send you the invitations as requested (Art. 6 Paragraph I lit. b GDPR).

In order to give the participants an incentive to fill out the questionnaires, we include a lottery after many surveys, in which you can win attractive prizes. The legal basis for data processing in the context of participation in the competition and for the purpose of conducting the competition and processing the prize is Article 6 Paragraph I Clause 1 lit. b GDPR. Participation in the competition and participation in the reader survey are always voluntary, and the respective information is stored separately. The storage of your name, address and e-mail address as well as your telephone number are only required to carry out the competition and will be deleted after the prize has been drawn and the prize has been handed over / dispatched to the winners, unless there are statutory retention requirements. In the case of sponsored prizes, we reserve the right to pass on your personal data (name, email address, postal address, telephone number) to the sponsor for the purpose of handing over / shipping the prizes (Art. 6 Paragraph I lin. C GDPR).

In order to receive a link to participate in the online survey, you must provide your email address. This e-mail address will only be used to send the e-mail with the included participation link for the survey and will be deleted immediately after the e-mail has been sent. The e-mail address is hashed in a table so that multiple registrations can be documented using the same e-mail address and is deleted after ninety days.

All user entries and personal data stored in log files (automatically kept log files) are also deleted after ninety days. In order to be able to improve the user-friendliness and the technical quality of our offers in future surveys, we also save information about the device with which you take part in the survey:

– Information about the browser type and the version used

– Operating system of the user

– IP address of the user

– Date and time of access

– Websites from which the user came to our website

We use the reCAPTCHA service from Google: In order to ensure sufficient data security when submitting forms, we use the reCAPTCHA service from Google Inc. in certain cases improperly through machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. The different data protection provisions of Google Inc. apply for this. Further information on the data protection guidelines of Google Inc. can be found at:

To collect and evaluate your data, we also use external service providers (Art. 28 GDPR) who process your data on our behalf and on our strict instructions. Our service providers have been committed to data secrecy and have guaranteed us through contractual assurance of their technical and organizational measures that your data will be stored and processed with sufficient security.

If you have expressly consented to being contacted by email for further surveys (A), we will save your email address regardless of whether the competition is being held in order to invite you to similar or thematically similar surveys in the future ( § 7 III UWG).

If you have expressly agreed to being contacted by e-mail or post to submit media offers or product information from AUTO BILD (B), we will save your first and last name including salutation and your e-mail address regardless of the competition being held. and postal address in order to be able to present you with media offers and product information from AUTO BILD in the future (Section 7 III UWG).

If you have expressly agreed to be invited to marketing campaigns / events / discussion rounds / surveys (C) by e-mail, we will save your e-mail address independently of the competition so that you can do so by e-mail to be able to invite as well as your postal address in order to be able to make the selection of potential participants based on area-specific needs (§ 7 III UWG). In this case, the anonymity of the survey is lifted, as survey data and personal data are merged and not stored separately. This means that participant pools can be generated specifically for specific marketing campaigns.

Your personal data collected as part of the consent to further surveys (A) and marketing campaigns in the sense of the (C) will be deleted after fifteen months.

Your personal data collected as part of your consent to media offers and product information from AUTO BILD (B) will be deleted if you withdraw your consent.

You have the right to request information about the data stored about you and can request a copy by e-mail to You can also request the deletion, correction or, in certain cases, the restriction of the processing of your personal data.
The storage and processing of your personal data (name, salutation, e-mail address, postal address, telephone number) and your consent to receive e-mails for invitations to further surveys, campaigns, events, etc., you can at any time in text form by e -Mail to with effect for the future or request the deletion of your data without incurring any costs other than the transmission costs according to the basic tariffs of your provider.
Please inform us of this by e-mail to We will confirm the deletion of the data.

You have further questions about data protection or the processing of your data:

You have the right to lodge a complaint with the responsible data protection authority at any time. If you would like to exercise your right to lodge a complaint, you can contact the following data protection supervisory authority:

Hamburg Commissioner for Data Protection and Freedom of Information

Prof. Dr. Johannes Caspar

Ludwig-Erhard-Str. 22nd

20459 Hamburg

Tel .: 040/428 54 – 4040

Fax: 040/428 54 – 4000

Responsible processing body i. S. d. GDPR:

Axel Springer Auto Verlag GmbH, Axel-Springer-Platz 1, 20350 Hamburg

Eligible are persons over the age of 18 who have been invited to participate via one of our media channels or by us by email. Employees of Axel Springer SE, Axel Springer Auto Verlag GmbH, BILD GmbH, COMPUTER BILD Digital GmbH, Axel Springer National Media & Tech GmbH & Co. KG, B&M Marketing GmbH, Media Impact GmbH & Co. KG and the participating cooperation partners as well as their respective Relatives are excluded from participation. Furthermore, people who live outside of the Federal Republic of Germany are excluded.

Each person may only take part in the competition once. The participant is responsible for the correctness of his e-mail and / or postal address and telephone number. In order to participate in the competition, it is essential that all personal information is true. Otherwise, an exclusion can take place according to § 3 (4) of the AUTO BILD conditions of participation for competitions.

Participation in the competition is only possible if you agree to the conditions of participation in the competition, the data protection declaration and the AUTO BILD terms and conditions. Consent is requested when entering the address for the competition.

The winners will be notified in writing by post and / or by e-mail or telephone and can be published by name in the print or online media in which the survey and the competition were called or on the website of the respective cooperation partner. The winner expressly agrees to this form of publication. AUTO BILD is entitled to transmit the winner’s data to the cooperation partners in order to enable the prize to be delivered. If AUTO BILD only knows the winner’s email address, the winner will be notified by email. If the winner does not give their full postal address within four weeks of sending the notification, the entitlement to the prize expires and a new winner will be determined by lot. Entitlement to the prize also lapses if the prize cannot be transmitted within 6 months of the first notification of the prize for reasons related to the person of the winner. Other, possibly shorter periods may apply to vehicle and travel prices.

The items presented as prizes in the competition are not necessarily identical to the item won. Rather, there may be deviations in terms of model, color or the like. The award sponsor can select an item of average type and quality that is equivalent to the item presented as the prize.

Legal recourse, cash payments and exchanges are excluded.

If a vehicle is won, the vehicle dealer responsible for the delivery will be named to the winner. If the vehicle is not picked up within the period specified by the award sponsor or the vehicle dealer, the prize is forfeited.

The winner bears all costs caused by collection and registration, as well as all other follow-up costs (taxes, registration costs, fuel, repairs, etc.). The same goes for motorcycles and comparable prices.

The closing date for entries is February 28, 2021 at 11:59 p.m.

The organizer of the competition is Axel Springer Auto Verlag GmbH, Axel-Springer-Platz 1, 20350 Hamburg.

If you have any further questions, please refer to the detailed terms and conditions for participation in the AUTO BILD competition.

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