Dyson reveals electric car he will never market

James Dyson unveiled his electric car in an interview with the Sunday Times. Eventually abandoned, it cost the entrepreneur half a billion pounds.

Initiated in 2017, the Dyson electric car project concentrated an investment of two billion pounds sterling (2.24 billion euros). A colossal sum divided equally between the development of the car and the development of a new technology of solid electrolyte batteries. Mobilizing up to 600 people at the peak of activity, the project also included the construction of a manufacturing plant in Singapore.

While some saw Dyson as the British equivalent of Tesla, James Dyson ended the program abruptly in October 2019. The Dyson automotive team has developed a fantastic car: they have shown ingenuity while staying true to our philosophy. However, although we have made great efforts throughout the development process, we simply can no longer find a way to make it commercially viable, ”said the leader.

A competitor Model X SUV for the first model

Developed internally under the code name “N526” and initially planned for 2021, the first Dyson model should have placed itself in direct competition with the Tesla Model X. The only exterior image revealed by the Sunday Times suggests a large SUV at very sleek look with retro cameras. The 5-meter-long, capable of accommodating up to 7 passengers according to the Sunday Times, the model was to herald the arrival of a full line of Dyson electric vehicles.

Technologically, the British newspaper reports nearly 1,000 kilometers of autonomy and the presence of two electric motors cumulating more than 500 horsepower.

I drove him secretly to an armored complex that we have here Said James Dyson, referring to the Wiltshire research center where the vehicle was developed.

The first sketches of the future Dyson electric car

Half a billion pounds adventure

In the end, Dyson’s field trip to the electrical sector cost the entrepreneur a whopping £ 500 million, or € 560 million.

There is tremendous sadness and disappointment “Confesses to The Times the man for whom life is a succession of risks and failures. ” We try things and they fail. Life is not easy


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