After Paris and most recently Indianapolis in the United States, Bolloré’s shared electric city cars will be withdrawing from the Lyon and Bordeaux metropolises.
” We are unfortunately sorry to announce that the Bluely / Bluecub service will definitively end on August 31, 2020 at 12:00 p.m. »: This is the message that welcomes visitors to the respective dedicated websites on July 31.
The operator justifies this stop in both cases by ” the lack of profitability of the service accentuated by the economic crisis linked to Covid-19 “.
As a reminder, users will be able to keep their badge which will simply be deactivated at the end of next month, or earlier, and at no cost, for those who wish to terminate their subscription prematurely.
Recipients of rental minutes offered will have to hurry to be able to use them: this benefit will not be converted into any other form.
With Bluely, the 250 Bolloré Bluecar, based in 51 stations open in Villeurbanne and Lyon, have covered a total of around 6.8 million kilometers since the inauguration in October 2013. The service at the head of a network of 500 charging stations have benefited some 10,000 active subscribers.
In Bordeaux, Bluecub launched in early January 2014 posted smaller figures without being anecdotal for all that. Installed in the municipalities of Arcachon, Bègles, Bordeaux, Cenon, Le Bouscat, Mérignac, Pessac and Talence, the service recorded 3.6 million kilometers. It had 200 Bluecars, spread over 80 stations, available to 5,000 subscribers.
At a time when, more than ever, the most virtuous travel solutions for the environment and public health are desired by all, Bolloré is once again pocketing its marbles. Proof of this is that the shared services must be monitored very closely by the communities, or even that the latter manage and organize them in the field.
Between the phantom national recharging network, a car far below what it should be, a lack of imagination to boost and make its car-sharing services more desirable, and the closure of the latter, however strategic for transport in large urban areas, the Breton industrialist will have disappointed many times on the subject of electric mobility. He did, however, present himself as a key player and above the fray. Fortunately, its trendy bus offer is better put together!
It remains to be seen how the metropolitan areas of Bordeaux and Lyon will react to this disengagement. Paris is already a good source of inspiration, having allowed the establishment of several operators in its territory to replace Autolib ’.
It is important to keep the terminals installed, even if it means improving them.