Vettel: brand ambassador and shareholder?
Sebastian Vettel should not only be a driver, but also a brand ambassador for Aston Martin.
The construct makes sense. Recently, Vettel had repeatedly emphasized: Money does not matter to him. Even for a Ferrari contract extension, he would have gone far down from his current earnings of around 35 million euros in view of the economic consequences of the corona. In addition: Racing Point remains a private team. Aston Martin only gives you the naming license. It is fitting that Racing Point owner Lawrence Stroll is also a major shareholder and chairman of Aston Martin – but separates the two investments.
Michael Schumacher also linked his comeback at Mercedes in 2010 with a role as a brand ambassador
Sebastian Vettel wouldn’t be the first to have his name paid for. When Niki Lauda was negotiating payment for his comeback at McLaren in 1982, he told Paul Hogan, who was in charge of Marlboro at the time: “Give me a dollar for driving and three million for the advertising value of my name.” Marlboro struck.
But back to Vettel and Aston Martin. On the sidelines of the Russian GP, Mercedes motorsport director and Aston Martin shareholder Toto Wolff even brought up a share purchase by Vettel. Wolff admits: “Sebastian is first and foremost a racing driver. It’s about the performance on the track. ”But he also says:“ That doesn’t mean that he might not buy a few shares – especially if the company is still valued low. This opportunity is there of course. “
One thing is certain: the current share price is around 55 cents, well below the highs of the past two years. Only positive things can be heard from the new DBX. Rising sales should also allow the currently undervalued share to climb again.
Just like successes and advertising by Sebastian Vettel. The Viennese Wolff, who is already happy, knows that: “I also have shares in Aston Martin. From a perspective, I think that (Vettel’s obligation; d. Ed.) Is great. Because Germany is the second most important market. “