Zuckerberg calls Shops a first step to facilitate online shopping through the platform. The shops are accessible via Facebook and Instagram. For the time being, companies must have their own online store in addition to the Facebook Shop. It is not yet possible to pay within the platform.
“Customers can now browse the collection and save favorites only,” said a spokeswoman. “But testing is already underway with Instagram Checkout.” This last feature makes it possible to pay for items without leaving the Instagram environment.
Consumers can find Facebook Shops through a company’s Facebook page or Instagram profile. Companies can also refer to their shop via Stories or advertisements. The online retail space must have a minimum of six and a maximum of thirty products.
Facebook Shops will roll out today and will be available worldwide in the coming months. In addition, work is being done to integrate new features within Shops, including Instagram Shops, Live Shopping features and linking loyalty programs.