Facebook wants to market its own smartwatch

The social media company Facebook wants to market its own smartwatch. With this, the company wants to compete with parties such as Apple and Fitbit, a subsidiary of Google. A number of insiders have reported this to the news site The Information. Users should be able to send messages with the new smartwatch via services such as Facebook, Messenger and WhatsApp.

The device would also offer a number of fitness applications and would also provide the user with a range of tools to monitor their own health. With its new plan, Facebook wants to ensure that consumers feel encouraged to use its services more.

“The new smartwatch is part of the strategy that Facebook has developed around the development of its own hardware,” says The Information. Facebook’s ambitions in this area are no secret. Devices such as Oculus and Portal were already a clear example of this. ‘


It was previously reported that the company is also working on the development of its own intelligent glasses. To this end, a collaboration has been started with the Ray-Ban brand of eyewear manufacturer EssilorLuxottica. The glasses should hit the market later this year. At Facebook, more than six thousand employees are currently working on various projects around virtual and augmented reality.

Facebook took over the start-up CTRL-Labs two years ago. This company focuses on the development of wireless electrical signals that would enable communication between the brain and computers, without the use of traditional touchscreens or physical push buttons.

CTRL-Labs technology could potentially be built into Facebook’s wearables in the future.

Facebook’s new smartwatch would provisionally use Google’s Android operating system. However, the company would work on building its own operating system.

Apple is currently the largest seller of smartwatches in the world with approximately 100 million users. In addition to Google, technology companies such as Samsung and Huawei also market their own smartwatches.


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