Tech

FaZe Clan: mega villas, Lamborghini lifestyle and 47 million fans


What does an eSports professional actually earn? Up to $ 100,000 a month when playing for the FaZe Clan. An organization that does everything a little differently: Founded by Youtube stars, they rely on a combination of the best CS: GO players in the world around Olofmeister, the Kings from Call of Duty and lifestyle content for 47 million Youtube fans . You live and work in a $ 40 million mansion previously owned by Justin Bieber. How the FaZe clan rose to become the richest gaming organization in the world.

Anyone who is a FaZe has made it. He drives a Lamborghini, lives and works in one of the most expensive areas of Los Angeles in the former mansion of superstar Justin Bieber: The FaZe mansion, which consists of two huge houses, cost 40 million US dollars and has a pool, fitness center, Streaming rooms, three guest houses, YouTube TV studio and more TVs on the walls, as paintings, also a bar and a separate dance club with striptease bar, for those special moments and legendary parties, of which even Stars of the music scene rave about it. In the living room there is a grand piano by Steinway & Sons, the floor is tiled with white marble. There is a basketball court, a soccer field and a jetty where boats can moor – the villa is on the Los Angeles River in the Hollywood Hills. There are also illustrious neighbors here – Marvel superstar Chris Evans alias Captain America lives around the corner, and from the balcony you can see Ariana Grande’s mega-villa. The garage is also great: Lamborghini Gallardo, Ferrari 458 Italia, McLaren P1, various AMGs, five Mercedes G-Classs and a whole series of Nissan GTRs, because Nissan is the new premium partner of the clan.

Could that be called an exaggeration? Maybe, but it’s part of a brilliant strategy that once turned the FaZe founders into mega-stars. FaZe became known because they uploaded trick shot videos from Call of Duty: Modern Warfare as a team and thus shaped the no-scope era on Youtube. But also because they have always celebrated the craziest parties with the most beautiful women and produced lifestyle content.

Gaming meets lifestyle and lots and lots of gifts for Youtube fans

You got really big in Call of Duty and CS: GO, but first scaled heavily into the mainstream with pranks, with pranks that you play yourself – a large mansion is exactly the right place for that. The fun should never be neglected with this team, rather seldom do you just analyze cool moves or tournaments, at FaZe they accelerate. You can go to the beach with surfboards in the Lambo or arrange to meet for a gym challenge – if you are the last to leave the gym, you get $ 5,000 in cash, which you can give to one of your fans. This, too, is a brilliant tactic to attract huge numbers of followers: Mr. Beast started giving cars to complete strangers, and now people are giving presents on all channels as if it were Christmas every week. Content houses are therefore the biggest trend on Youtube and Twitch.

The reason: Creators can shoot videos together, feature each other and everyone benefits from each other’s fan base, after all, Best Buddy has a few PS5s or iPhones to clear.

Also super exciting about FaZe: It’s a multinational clan that, among other things, signed the Austrian company FaZe Banks and whose biggest star FaZe Rug was born in Iraq. He just bought his own villa for ten million US dollars at the age of 21. Founder Richard “FaZe Banks” Bengston says, “I don’t care where you’re from. If you are a cool dude or a cool lady, if you can gamble and have entertainer qualities, then you are welcome here. Just have to fit in with our crazy troop. ”

FaZe is the most profitable eSports organization in the world. Anyone who says otherwise has no plan from the industry

– Matt

NadeShot

Hague, CEO 100 Thieves

FaZe operates content houses in London, Las Vegas, Atlanta and other cities. The Los Angeles mansion is the largest with three guest houses and access to the Los Angeles River, which allows for exciting content on the boat.

Enlarge

FaZe operates content houses in London, Las Vegas, Atlanta and other cities. The Los Angeles mansion is the largest with three guest houses and access to the Los Angeles River, which allows for exciting content on the boat.

© FaZe

While the FaZe members bring a lot of lifestyle content on YouTube, they play Fortnite, Call of Duty, CS: GO and other professional-level titles on Twitch. Also together, ideally you multiply your reach and thus also the revenue that is earned per video through sponsorships, product placements and other marketing activities. Because FaZe is not a traditional eSports organization of which there are only a few left anyway – they also have some of the biggest stars from CS: GO under contract and invested 30 million in a Call of Duty League franchise team, most of the money but flows into content creators who produce 24/7 on Twitch, Youtube and Instagram and only concentrate on them.

ESports has become extremely expensive with the introduction of the franchise leagues. What is brilliant about the FaZe system: Members can choose whether they prefer to receive a high salary, as is usual in eSports. Or get paid from a mixture of share participation and profit splits – many FaZe stars have become so extremely rich because FaZe offers them the platform and deals, but as an entrepreneur they also YouTube, Twitch, Instagram, Twitter, TikTok & Co. are allowed to market with their own management.

eSports requires high investments, on YouTube, however, millions are earned

Mega rich through Youtube: His family fled Iraq when the war started. He became a mega-star on Youtube, now FaZe Rug has had its Lamborghini refined in the Gucci design.

Enlarge

Mega rich through Youtube: His family fled Iraq when the war started. He became a mega-star on Youtube, now FaZe Rug has had its Lamborghini refined in the Gucci design.

© FaZe Rug

FaZe has always been mega-strong in Call of Duty, FaZe vs. Optic with their dream team of Scump and NadeShot was the story of the Call of Duty World Championships and the MLG Pro League for many years. Before Hector sold the Optic Gaming brand to Immortals Gaming Group for $ 100 million. Why is this mix of business areas so important for eSports organizations today? Because the classic eSports business with tournament victories and sponsorship is no longer sufficient to scale strongly. In the Call of Duty World Championships, the winner takes home $ 1.5 million – a lot of money, but not enough for an organization with the costs and ambitions of a FaZe clan that now has 65 stars under contract.

Of course there are still sponsorships, but these two-to-five-year deals have only recently been in the eight-digit range. The whole business has changed massively: In 2016 FaZe bought the entire CS: GO squad from G2 Esports for a mere 700,000 US dollars, which is how much a player costs a year today. FaZe has made a name for itself in CS: GO with greats like NiKo, the Frag king from the Balkans. And the Olofmeister, who was considered the best rifler in the world for over a decade. Americans are usually not world-class CS players – the top stars are bought from Europe, especially Eastern Europe, Sweden and Norway.

Rain’s real name is Håvard “Nygaard, and he grew up in Norway after his family emigrated from Canada. FaZe also became famous because they invested much more than any other US organization in their all-star team in CS: GO, but of course the money had to come back through other channels. On YouTube, there are now huge deals at heights that are otherwise only known from the football business or Hollywood. Spotify, for example, just bought the exclusive rights to Joe Rogan’s podcast and paid $ 100 million for it – the biggest deal that has ever happened on social media.

One of the reasons why more and more budgets are migrating from the classic eSports business to the content business – it is increasingly difficult to make a profit with the core of eSports, because the costs have grown in lunar spheres over the last five years. A spot in the Call of Duty League costs $ 30 million. If we take a base salary of 100,000 US dollars per month, which is common at FaZe, that’s an additional 1.2 million per year per player. Teams have to decide whether they prefer to play in the prestigious CoD League or expand their content house with 20 full-time professionals who earn the club money every day.

The FaZe machinery: 47 million fans on Youtube

The founders of FaZe Clan moved to Los Angeles because you can shoot videos there 365 days a year in the best weather. The new villa, including three guest houses, basketball court and boat dock in the Hollywood Hills, helps.

Enlarge

The founders of FaZe Clan moved to Los Angeles because you can shoot videos there 365 days a year in the best weather. The new villa, including three guest houses, basketball court and boat dock in the Hollywood Hills, helps.

© FaZe Youtube-Channel

To give you a little insight into the YouTube business: In the USA, a CPM of two to four US dollars, i.e. two to four US dollars per thousand views, is common. The last six videos on the official FaZe Clan channel had 6.3 million views. That’s around $ 24,000 in the past few weeks. However, sponsors often pay a CPM of 50 or higher, i.e. 50 US dollars per 1000 views. That’s where it’s going to be exciting, because that’s 315,000 US dollars. Since each video features advertising partners, the last six videos have made at least $ 300,000, and probably more.

And mind you, that’s only the main channel: Every FaZe member has a huge fan base that adds up to over 47 million subscribers – on YouTube alone. Let’s open the same model for FaZe Rug, you can well imagine how he was able to finance his new villa for ten million US dollars: his last five videos alone had a total of 20 million views – with a CPM of two to four dollars that is around 900,000 US dollars in pure YouTube ads revenue – in the first week of January 2021.

All FaZe stars and the number of their social media followers at a glance

The FaZe members are a perfectly coordinated content machine in which everyone pushes their fans onto the channel of their friends. The numbers are gigantic - FaZe Rugs had between two and five mil in their last seven videos

Enlarge

The FaZe members are a perfectly coordinated content machine in which everyone pushes their fans onto the channel of their friends. The numbers are gigantic – FaZe Rugs had between two and five mil in their last seven videos

© FaZe Rug

FaZe Rug

Age: 21

Business

Ä

latest property

ö

gen: $ 35 million

Nationality

Ä

t:

Iraq USA

Youtube: 17.4 million subscribers

Instagram: 5.4 million subscribers

Twitter: 2.4 million subscribers

FaZe Banks (Gr

ü

change)

Age: 29

Business

Ä

latest property

ö

gen: $ 40 million

Nationality

Ä

t:

United States

Youtube: 5.34 million subscribers

Instagram: 2.7 million subscribers

Twitter: 2.7 million subscribers

FaZe Adapt

Age: 22

Business

Ä

latest property

ö

gen: $ 20 million

Nationality

Ä

t:

United States

Youtube: 6.7 million subscribers

Instagram: 2.4M subscribers

Twitter: 2.8M subscribers

FaZe Apex

Age: 24

Business

Ä

latest property

ö

gen: $ 20 million

Nationality

Ä

t:

Palestine USA

Youtube: 6.3 million subscribers

Instagram: 2.5 million subscribers

Twitter: 2.4 million subscribers

FaZe Jev

Age: 27

Nationality

Ä

t:

United States

Business

Ä

latest property

ö

gen: $ 17 million

Youtube: 4.3 million subscribers

Instagram: 459,000 subscribers

Twitter: 1.5 million subscribers

FaZe Blaze

Age: 27

Business

Ä

latest property

ö

gen: $ 15 million

Nationality

Ä

t:

Ö

Austria

Youtube: 3.5 million subscribers

Instagram: 1.7 million subscribers

Twitter: 1.6 million subscribers

FaZe temperr

Age: 27

Nationality

Ä

t:

Brazil

Business

Ä

latest property

ö

gen: $ 13 million

Youtube: 2.4 million subscribers

Instagram: 1.7 million subscribers

Twitter: 1.5 million subscribers

FaZe Nickmercs

Age: 28

Nationality

Ä

t: USA

Business

Ä

latest property

ö

gen: $ 12 million

Youtube: 3.38 million subscribers

Instagram: 2.3 million subscribers

Twitter: 1.6 million subscribers

Tags

Related Articles

Back to top button
Close
Close