Find lost things on the iPhone: Apple apparently produces air tags

The design of the airtags is not yet known. They are expected to look similar to the tiny chips made by Tile.

Reports have been circulating for months about a completely new product from Apple: the so-called Airtags. The tracking devices are designed to help locate lost items such as keys and wallets with the iPhone. According to information from the “Nikkei Asian Review”, the AirTags have now gone into production.

The newspaper cites “a source with knowledge of the device”. Information about the product itself and the price were not disclosed. The medium also reported Tuesday that Apple will begin production of its range of 5G iPhones in mid-September, which means a delay of several weeks compared to its usual production cycle. has asked Apple for comments, but has not yet received any feedback.

The Airtags are supposed to be small devices that can be attached to everyday objects, similar to Tile’s Bluetooth-enabled trackers. That is what reports from 9to5Mac, MacRumors and analyst Ming-Chi Kuo of TF International Securities suggest.

Location using augmented reality

They should look like small, round tags with an Apple logo, report 9to5Mac and MacRumors. The accessory is expected to be integrated into Apple’s “Where Is” application. Some internal code suggests that the application could use augmented reality to display visual markers that guide users to their lost item, MacRumors reports. Samsung had introduced a similar feature for using augmented reality to find lost items when it launched its Samsung Galaxy Note 20 and Note 20 Ultra in August.

Apple recently added technology to the iPhone designed to improve location tracking. The company’s iPhone 11 line of products features a new U1 chip that incorporates ultra-wideband technology. This enables smartphones to better understand their surroundings.

Apple will be introducing new products soon

The introduction of a product like AirTags could further boost Apple’s wearables and accessories business, which has seen a boom in recent years thanks to the popularity of products like the Apple Watch and AirPods. This product category – along with the company’s services business – was critical to Apple in a time when iPhone sales slowed.

The report on Airtag production comes at an interesting time. Apple plans to announce new iPhones and new Apple Watch models this month. Apple’s CFO Luca Maestri had already said in July that the company was expecting a delay in the presentation of the next iPhone compared to last year’s iPhone launch. However, Apple has yet to say when it will unveil the next generation iPhone 12, which is expected to support 5G and come in new size options.

This article first appeared in our English language edition and has been translated. You can find the original here.


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