Flower auction: Mother’s Day bouquets up to a quarter more expensive | Financial

In the two weeks prior to Mother’s Day, 5% more flowers and plants were traded through Royal FloraHolland. Prices were 18% higher than last year. Cut flowers were even 27% more expensive. The turnover this Mother’s Day period is 26% higher than last year.

Mother’s Day 2020 was a turning point in the flower trade. The floriculture industry has managed to recover well from the impact of corona. Despite the losses at the beginning of last spring, the loss of turnover was limited to only 2.9% last year thanks to record prices for flowers and plants and the rebound of sales at the auction clock for the FloraHolland flower auction.

The turnover ultimately came to € 4.7 billion. And that while FloraHolland still sounded the alarm in March last year and warned of major turnover losses in the floriculture sector. This came after growers could not and had to destroy entire crops.

In the first quarter of this year, the flower price for the auction clock was 20% higher than in the first three months of 2020. The price increase for house and garden plants is 10% and 28% respectively. Because growers supplied fewer products, the auction earned less and FloraHolland had to absorb a loss of € 5.8 million in 2020.


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