Formula 1: Netflix makes the F1 fan younger

Formula 1 drivers become Hollywood stars. The creators of the Formula 1 series “Drive to Survive” are responsible for this. The Netflix film team has been producing episodes on the premier class of motorsport since 2018. It is now clear that the camera team from the US media group will also accompany the teams in the paddock in 2022 and 2023.

The reasons are obvious. The series is known worldwide, the current season has made it into the top 10 in 56 countries. In the United States in particular, it triggered a Formula 1 boom. Since the release of the first season, US Formula 1 networks have seen ratings growth of over 40 percent. In addition, there were 400,000 spectators at the 2021 US GP in Austin, around 140,000 more than in 2018.

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According to Nelson Sports, Formula 1 has gained 73 million fans worldwide, 77 percent of whom are said to be between the ages of 16 and 35, making the average Formula 1 fan four years younger.

“The new seasons will once again take fans behind the scenes. You will see first-hand how the drivers and teams will compete for the championships in 2022 and 2023. “Exclusive scenes and interviews with the biggest names in sport will be shown again.”

Netflix will continue filming Drive to Survive in 2022 and 2023.

Among the stars of the scene there are critics, but also many supporters of the series. Carlos Sainz jr.: “I still think the Netflix series is good for me and for Formula 1 as a brand. And if people want me to continue, then I will continue to be there.”

World champion Max Verstappen, on the other hand, refuses the documentary. “I’ve seen the benefits of gaining more popularity, but for me you’ve gotten to a point now where it’s more ‘keeping up with the Formula 1 World’,” he compares “Drive to Survive to the reality series around Kim Kardashian’s family (“Keeping Up With the Kardashians”).
Specifically, the Dutchman is annoyed about the episode from 2021, which is about the two McLaren drivers Daniel Ricciardo and Lando Norris. “These are two great guys, but they made Lando look like a little ass, which he is not at all,” criticized the Red Bull driver.

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Norris himself remains cool: “It’s still exciting and good for everyone involved, as long as you don’t overdo it and portray someone as doing something they definitely didn’t do. That would go too far. And if that doesn’t happen, then everything is fine.”

For Mick Schumacher, Netflix has fulfilled its purpose with its production, despite all the discussions: “The first seasons are interesting and dramatic. That brings a lot of people to sport,” emphasizes the German. His wish for future episodes: The documentary must be “more accurate” and not artificially mix comments and radio messages.

Let’s continue in spring 2023 with the release of the fifth season.

Formula 1 on TV

In 2022, Formula 1 will run on Sky. Last year, the broadcaster introduced a new TV channel especially for the premier class: Sky Formula 1. Here there is motorsport 24 hours a day. All practice sessions, all qualifying sessions, all races are always live and without commercial breaks. In addition, Sky also broadcasts the support races Formula 2, Formula 3 and the Porsche Supercup. The program also includes historic races and special programs.

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