The dynamic HDR format HDR10 + is gaining more popularity. So Google has committed to the standard and wants to use HDR10 + for its Chromecast with Google TV.
This means that the HDR10 + is currently picking up more speed than the standard would have been expected to last. Because Paramount also recently committed to HDR10 + for its in-house streaming provider Paramount +. Most recently, HDR10 + was mainly promoted by Samsung and the air was getting thinner and thinner. Because meanwhile most manufacturers rely on Dolby Vision. Even former HDR10 + advocates are now mostly two-pronged. Streaming providers like Amazon Prime Video, Disney +, and Netflix are also focusing on Dolby Vision.
Google’s support for HDR10 + is basically not new, because the dynamic HDR format is also integrated for YouTube and Google Play Films & Series. It is still open, however, whether Google would like to add HDR10 + to its already released Google Chromecast with Google TV or whether the support will only apply to future devices. But it sounds like there should be an update for the media player that has already been released.
Amazon also supports HDR10 + with its cheap Fire TV 4K, so it’s nothing new that this standard is also included by cheap streaming devices. The number of content with HDR10 + is currently quite limited in contrast to that with Dolby Vision. You have to watch the future for once.
Will Samsung still adopt Dolby Vision?
It would of course be a death knell for HDR10 + if Samsung finally adopted Dolby Vision. That is now in the room between the lines for the first time, as it is said that Samsung wants to buy OLED panels from LG Display. And an OLED TV without Dolby Vision is hardly imaginable in 2021.