Hisense has announced its first 48-inch 4K OLED TV for the Japanese market. The 48X8F should go on sale as early as next month.
Hisense actually had plans to tear itself away completely from OLED technology in order to devote itself to in-house dual LCD technology. However, it doesn’t seem that easy to position yourself in the high-end segment without relying on OLED. In terms of price-performance in particular, OLED should still do better than the still little-tested dual-layer LCD models (Quantum Dot OLED TVs with an additional LCD layer in full HD resolution for more precise dimming). Be that as it may – with the adjustment of the local marketing strategy for Japan, it is now clear that Hisense will continue to rely on OLED and will also use the latest developments, such as the new 48-inch models.
Vidaa 3.0 OS & Dolby Vision HDR
We are curious to see whether Hisense will also offer the X8F series in Europe. This consists of two devices with 48 (48X8F) and 55 inches (55X8F), which are operated with the Vidaa 3.0 user interface. Support finds among other things Amazon Prime Video, Netflix or Youtube in 4K / HDR quality. Is supported alongside HDR10 and HLG also Dolby Vision, the Google Assistant and Amazon Alexa. All in all an interesting device, but Hisense has made itself a bit rare after a good start in the UHD segment (good price / performance ratio). From Hisense’s Japanese article page, we were able to find out that the manufacturer relies on a special “cooling solution” for the display. As with Sony’s Master Series OLED TVs of the A90J series, it may be possible to display increased brightness values. Hisense probably still uses the tried and tested HDMI 2.0 for the connections.
Small apartment – small OLED TV
A 48 inch OLED TV is made for the Japanese market. It is not a myth that living space, especially in metropolises, is extremely limited and so the Japanese do not have that much space to set up a TV set. In addition, it is often simply not possible to maintain sufficient seat distance to the TV sets, which also explains why the average display size on TVs in Japan is below the global average. If so, OLED TVs and displays of 42 inches and smaller should sell even better in Japan.