Movies & Series

How Disney + wants to conquer the streaming market now

Disney, Jakub Porzycki / NurPhoto via Getty Images

Netflix, Amazon Prime and Sky: Every second Internet user in Germany watches films and series on the many different streaming platforms. A good year ago, in March 2020, Disney also launched its own streaming service. Since then, Disney + users have been able to watch Disney classics such as Hannah Montana, High School Musical and the Lion King, Marvel and Pixar films and the Star Wars series. There is a large selection of children’s and family films.

On February 23, barely a year later, Disney started an offensive against its big competitors Netflix and Co. with Disney + star there are now tons of films and series for teenagers and adults. The list with all of them star-You can find the content here.

Eun-Kyung Park is Senior Vice President and General Manager for the DACH region at Disney. In an interview with, she explains: “The feedback from extensive research studies helped us to decide star in markets where we do not have a general entertainment offering. These studies have shown that adult Disney + subscribers want even more exciting entertainment. ”

The series and films come from other Disney creative studios, including Disney Television Studios (20th Television and ABC Signature), FX Productions and 20th Century Studios.

Eun-Kyung Park.

Eun-Kyung Park.

TWDC / Kurt Krieger

Park believes the streaming service will go through with the addition star on Disney + becomes even more appealing to older teenagers and adults. “But we’re still very careful about everything to keep Disney + a safe, family-friendly place for all of our fans,” she says. For example, parents can set that the profiles continue to only show content for 0 to 6 year olds.

Disney + posts record growth

After less than a year on the market, the company reported 94.9 million subscription customers worldwide. For comparison: Market leader Netflix recently cracked the 200 million user mark, but has been around for a much longer period of time. Originally, 90 million users were a long-term goal for 2024, explains Park. This has now been revised upwards significantly. “We now expect to have between 230 and 260 million paid Disney + subscribers worldwide by the end of fiscal 2024.”

With the new content, Disney wants to grow even further in terms of content. With the launch of star On February 23, a total of over 1,100 films and more than 280 series with 13,000 episodes will be available on Disney + in Germany, says Park. “Alone for star we will then add well over 50 further series and over 100 films in Germany in the next 12 months. ”The streaming service has already confirmed several local productions, ten of them from Europe. By 2024, 50 local originals from Europe alone should be available on the platform.

Local originals and traditional content for greater reach

For example, “Sam – Ein Sachse” will soon be filmed in Germany. The series deals with the true story of East Germany’s first black police officer, Samuel Meffire. The series is produced by Emmy Award winner Jörg Winger (“Germany 83”) and actor and producer Tyron Ricketts.

But Disney + also has big plans for classic brands such as Disney, Pixar, Star Wars, Marvel and National Geographic. “By 2024 we had over 55 exclusive originals for these brands in production,” says Park. In return, the expenses that they planned for productions were doubled.

Just like Netflix and Amazon Prime, Disney is planning many in-house productions that can only be seen on their platform. It remains to be seen whether the company can prevail in particular against the streaming giant Netflix. Netflix published almost 300 of its own series, documentaries and films in 2020 alone.


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