When the journalists left the darkened press room at the Los Angeles Convention Center on the evening of May 10, 1995, they had witnessed a historic moment in video game history. As part of the E3 games fair, the industry giants Sega and Nintendo as well as video game newcomer Sony invited the trade press to a keynote. It all started with Sega’s then US boss Tom Kalinske, who revealed details of the upcoming Sega “Saturn” console and announced a US retail price of 399 US dollars.
Then it was Sony’s turn. The journalists present expected details about the US launch of the first Sony console “Playstation” – and got them, but only one. US boss Steve Race stomped on the stage, looked briefly into the audience and said dryly into the microphone “Two Ninety Nine” – then he disappeared again.