Instagram: Now everyone can put links in stories

Instagram has exchanged the popular “Swipe Up” function for link stickers. The special thing about it: From now on everyone can share links in their stories.

The “Swipe Up” function in Instagram stories has had its day since August 30, 2021. In their place there are now so-called

Link sticker

– in fact

for each account

. Originally, the “wiping up” in the stories was intended to link to websites or sales platforms, but this was only available to verified accounts or accounts with more than 10,000 subscribers. With the new link stickers everyone can share links in their stories, no matter how small or large their own fan base is.

How to put a link on your Instagram story

  1. Open a new Instagram story and click the sticker icon on the top bar.

  2. Scroll down a bit until you find the Link sticker and select it.

  3. Enter the desired URL and confirm with “Done”.

  4. Drag the sticker anywhere in your story. To change its color, you can tap it several times, as is common with hashtag stickers, for example.

  5. Finally publish your story by clicking on “Send to” or “Your story” / “Close friends”.

According to Instagram, there are two exceptional cases in which the link sticker is denied:

  • When the account

    within the last 30 days

    was created to prevent abuse by fake accounts. The link stickers will be activated automatically after one month.

  • If the user has repeatedly violated Instagram’s community guidelines. Who on

    linked to prohibited or problematic sites,

    must expect the link function to be withdrawn.

There are even more Instagram topics here:

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