Soon it will be possible on Instagram to use effects that move on your music. The social medium announced in a blog post today that creators can now create more complex effects that respond to the chosen music.
Along with the announcement of the new feature on Instagram, Ellie Goulding launched her own effect for her new album Brightest Blue which will be released on July 17.
Giving creators opportunities and being creative
The Instagram effects are created with Spark AR, the augmented realitytool from Instagram. Videomakers can import their own music there or sync the effect to a song from Instagram’s music library. Instagram also includes media library effects that allow people to apply effects to photos or videos from their phone. Before, applying an effect was only possible when you filmed yourself.
Matt Roberts, the product manager at Spark AR, says the company wants to give creators as many opportunities as possible to be creative with effects and then find an audience for them. That is why the company continues to innovate with new tools and formats. In addition to the new features, Facebook also has augmented reality Made sticker templates that allow creators augmented realityfilters can adjust quickly.
Facebook has been talking about expanding for a long time augmented reality across all of its platforms, but the company has struggled to make the camera a meaningful platform on the social media channel in recent years.
The filters we now know from Instagram are usually not dynamic enough to encourage reuse. By offering audio effects and greater customization, developers can build filters that will hopefully be able to revive time and again based on user creativity. The new Spark AR updates are available today.