Adidas bought British-American Reebok in 2006 for $ 3.8 billion. With that purchase, the German sportswear salesman hoped to bring in a growth brilliant, but so far the growth figures have been disappointing.
Reebok is attractive to Triton and Permira because of its rich past. The brand can market new collections of sports shoes that revert to classics from the eighties. It is precisely with such retro shoes that the brand could score among young people, according to the investment companies, according to sources from FT.
The takeover plans are still early, according to the insiders. A possible sale can also fail on Adidas’ objections. As an independent company, Reebok can grow into a major competitor in the field of sportswear.
Triton is mainly known in the Netherlands as the owner of tour operator Sunweb. Permira is among others with the shoe brand Dr. Martens active in the clothing industry. The investment companies declined to comment to FT. Adidas did not respond to market rumors either.
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