With great surprise, the CEO announced that all Jaguars will be fully electric in 2025. Badgé Land Rover, the first model will arrive in 2024.
In an online presentation, the new leader of Jaguar-Land Rover (JLR) Thierry Bolloré, announced a radical goal. By 2025, the entire Jaguar range will be 100% electric, based on a unique and exclusive platform.
After the I-Pace, we know that the second model will be the large XJ sedan, while a J-Pace SUV is fueling rumors. But what will become of the XE / XF sedans, the E-Pace / F-Pace SUVs and the sporty F-Type? In any case, the CEO promises a transformed style, “A new positioning” with possible new segments for the brand. Although owned by Indian Tata Motors, Jaguar will continue to produce its future electric cars in the UK, at Solihull.
6 electric Land Rovers in 5 years
For Land Rover, the electric will be later. The first model, an SUV, will not arrive until 2024. However, the offensive will be total since the manufacturer intends to rely on the two MLA platforms (Modular Longitudinal Architecture) and EMA (Electric Modular Architecture). 6 electric vehicles are promised for 5 years, ie by 2026. In 2030, the SUV brand hopes to sell 60% of electric vehicles, and 100% in 2036.
Finally, the JLR group is also developing hydrogen and promises first road tests “From this year”. The launch of “New mobility services” is also on the program.