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‘Just as long until they stop permanently’

For the first time in nearly a decade, the government is launching a major nationwide campaign to encourage people to stop smoking. “PURE smoke-free”, as the campaign is called, should make smokers seriously quit. “Just as long until they have finally stopped,” announced State Secretary Paul Blokhuis (Public Health).

The campaign is an agreement in the so-called National Prevention Agreement, which aims for a smoke-free generation by 2040. “Many smokers think about quitting. With this new campaign we want to reach out to them to make that happen. Positive motivation is central to the campaign ”, says Blokhuis. For example, the campaign should make smokers think about their life as a non-smoker. “A life with better health, less stress, a better condition, better skin and cleaner teeth.”

According to the State Secretary, PUUR stands for a clean and healthier life, free from cigarettes. It also refers to people who stop purely for the children or purely for their health.

The campaign will start next month and will run for a number of years.

Smoke-Free Generation

Another anti-smoking campaign, the Smoke-Free Generation, is already running. This is an initiative of the Heart Foundation, the Lung Fund and the Dutch Cancer Society KWF. This campaign is aimed at making as many places as possible smoke-free. Think of schoolyards, stations and platforms and football fields, for example. For example, parents are no longer smoking in front of children and those children, hopefully, never start smoking.

In July this year, however, the Trimbos Institute reported that more people in their twenties had started smoking. In 2019, almost one in three (31 percent) young adults between the ages of 20 and 24 smoked.

The number of adult smokers did drop. Over the past five years, the number of adults who smoke has decreased from 26 percent to 22 percent.

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New campaign against smoking: “Just as long until they stop for good”

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