The Kia brand is reinventing itself for the future. In addition to the company logo, the Koreans also change their company philosophy. The new focus is clearly on electrification and mobile services. The manufacturer would like to see itself more as a provider in the future and let its classic, production-related approach take a back seat. Everything about the upcoming Kia transformation!
New Kia logo as a figurehead
The most obvious change in the Korean manufacturer’s course is arguably his new brand logo. It was presented in 2019 at the Geneva Motor Show with the study “Imagine by Kia” and will adorn all models of the brand in the future. Existing series will be equipped with the new lettering in the course of the next model revision. The company name itself also changes accordingly: Instead of “Kia Motors”, the manufacturer simply becomes “Kia”.
Kia CV first model on a new electric platform
Where the journey should go in the future, Kia has basically already revealed in its 2020 “Plan S” presented. Seven fully electric vehicles are to be brought onto the market by 2027. The first offshoot of the new strategy will be in the first quarter of 2021 Kia CV be. The new E-GMP floor assembly from the Hyundai Motor Group, to which Kia also belongs, serves as the platform. It has a modular structure and – depending on the expansion stage – even allows fast charging with 800-volt technology. Nevertheless, Kia says it wants to continue developing more economical combustion engines.
Kia is also committed to charging options
Kia is serious about e-mobility. In addition to new models, the manufacturer is also committed to expanding the charging infrastructure. Over 2,400 new charging points are planned in Europe alone. In addition, Kia already acquired shares in the Fast charging company Ionity secured. It not only offers classic fast charging stations with 150 kW, but is also currently expanding a network of 350 kW fast chargers for 800 volt vehicles. In the USA and China, however, the search for further partners is still ongoing.