What if your child suddenly says, “Mom, I want to be an influencer”? And what if that becomes a reality? Makers Diana Hommes (32) and Janne Schmidt (29) give in the documentary Born to be an influencer a behind the scenes look at three “kids influencers”.
They had enough prejudices when Diana Hommes and Janne Schmidt started their project last year. Hommes worked in the ‘influencer world’ and saw that ‘there is a lot going on there at the moment’. She suggested to Schmidt, who she knows from an internship ten years ago, whether “there would be a story.” Schmidt, now a director by profession, liked the idea: “I was curious about what it does to a child when it is an influencer.”
Three kids influencers
Hommes and Schmidt follow in the documentary (from today on Videoland) three influencers. The youngest is 3-year-old Quenisha. Her mother Sunisha keeps the 365,000 followers informed of the events of her fashionably dressed daughter every day. The 13-year-old Senna Bellod is also followed in the documentary. Senna participated in the talent contest “From nothing to clicks” by YouTuber Kalvijn and won it. She now has 163,000 subscribers on YouTube. Finally, mom influencer Lizet Greve (27,000 followers on Instagram) shows her life. Lizet not only films herself, but also her two children Zoë and Vic come into her daily feed over.
Around the table
Senna did not immediately agree to the documentaries’ proposal. “We first wanted to have a table with them,” explains Senna ‘s mother Sandra. “If the goal was to portray parents negatively, we didn’t have to.”
That was never the intention, says Schmidt. “We mainly wanted to take an observational role, because it is not up to us as makers to judge whether something is right or wrong. Often it is also a gray area, we found out later. ” However, the two wanted to be “critical” and to ask questions that the viewer is likely to have “. Hommes: “We were curious to see how influencers view the aspect of ‘child labor’ and how parents guarantee the privacy of their child. We were wondering; does it actually hurt to have an online DNA at a young age? ” She calls it “good struggle” to “keep them satisfied as well as being critical”. “But we wanted to illuminate both sides.”
After Senna and Sandra heard that negative painting was not the approach, they said “yes”. Sandra: “There are many prejudices and this is a great way to show what an influencer in the family means for the daily practice of a family.” Because it is something we all do together, she emphasizes. “In the evening at the table we discuss how everything is going.” Senna agrees: “It’s not like we talk about it every night. It is mainly on Tuesday and Wednesday evenings, because a new video is released every Wednesday. That is sometimes stressing at the last minute. ”
Senna speaks candidly and enthusiastically, both on the phone and in her vlogs. Probably the reason that she has so many followers, who like to see what she does and experiences. That she now had to relinquish control was “only fun”. “People often think that you sit on the couch and then just make the money, but you have to work for it,” she admits. Although she doesn’t think of vlogging as “working”. “It really is a hobby. If I didn’t like it next week, I would quit immediately. ”
Schmidt and Hommes hope that the documentary will make people think about the influencer world. Schmidt: “We can no longer stop the online world, it is simply there. We can open the discussion, so that you as a society can discuss this when it ends and when it is acceptable. ”
Born to be an influencer can be seen on Videoland from today.