LG Electronics has built two dream islands in the game “Animal Crossing: New Horizons” for the Nintendo Switch, on which the self-luminous OLED technology is presented.
Sometimes promotions take on unfamiliar forms. I would love to know who first pitched the Dream Islands in Animal Crossing: New Horizons. A trainee or someone from the management team at LG Electronics? Be that as it may, on the two islands you get the opportunity to win prizes and gifts through games and the use of items. We hardly assume that these are digital objects that can then be used in other games or dream worlds of “Animal Crossing: New Horizons”.
Players can visit two islands – Oled Island and Lit Island – by entering the following codes into the game: DA-7677-3136-5978 and DA – 2218-2553-1949. The strengths and functions of LG OLED televisions are described in more detail on the first island. The other island offers activities such as a play area, music studio, gym, soccer field, baseball field and basketball court. All of them are of course equipped with LG OLED televisions – just like in real life 😉
Digital events vs. trade fair experience
To be completely honest, I would prefer a product presentation in Animal Crossing, Minecraft and Co. to the current team meetings and YouTube press conferences. It would certainly be nicer to be able to interact and talk with colleagues in the virtual room. A Q&A might also be a little more relaxed. But you shouldn’t forget that promotions like the Animal Crossing Islands were born out of an exceptional situation. Personally, I am rather speculating that I can physically visit IFA 2021 in Berlin again so that I can provide you with pictures and videos of the new models.
Dream-Codes LG OLED-Island:
Dream Code LG LIT-Island: