Market researcher Telecompaper calculated that 6 percent of Dutch households would like to subscribe to Netflix in the coming period. An equal share of people expect to subscribe to Disney + in the next six months.
About 40 percent of Dutch households already have Netflix. People are increasingly combining Netflix with another streaming service. The most popular combination remains for the fifth quarter in a row: Netflix and Videoland.
Half of the Dutch Netflix subscribers now also have a subscription to a second service, while that was still the case a year ago for a third.
When it became known that sporting events would resume in the third quarter of this year, more people signed up again for premium sports packages, especially FOX Sports. That was also the service that was hit hardest by the lockdown measures.
Compared to the paid streaming services, the market for streaming services based on an advertising model (AVOD) is still limited in the Netherlands. However, the economic recession could increase the popularity of AVOD services, Telecompaper thinks. Videoland has been offering a cheaper subscription with advertisements since last summer.
Free video service YouTube reaches more than 80 percent of the Dutch, according to the figures.