It is common for American channels to organize screenings in the spring and summer in Los Angeles and New York. In addition, the makers and / or cast are often present for a Q&A, and afterwards there is a drink or party with extensive catering. Now that such ‘For Your Consideration’ events are not possible, the channels offer their material online.
According to Deadline Netflix is also spending significantly less on outdoor advertising this year. Normally they advertise the series they nominate for an Emmy on many billboards all over Los Angeles, but since there are now a lot less people outside, the company spends less money on that too.
The donation is a joint promotion of Netflix and the showrunners of a number of series, including the brothers Duffer (Stranger Things) and Ryan Murphy (Hollywood).