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Netflix wants to automatically cancel subscriptions from inactive customers

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Netflix wants to contact inactive customers and ask them to confirm that they are still interested in the streaming service. If the customer does not respond, Netflix will automatically cancel the subscription.

This is an unusual step for a service provider who earns his money with a subscription model.

Apparently Netflix wants to demonstrate strength against the growing competition with the announcement.

Netflix wants to contact inactive customers via email or in-app notifications and ask them to confirm that they are still interested in the streaming service. If the customer does not respond, Netflix will automatically cancel the subscription. This was announced by Netflix in its corporate blog. This affects all customers who haven’t viewed Netflix for more than a year.

This is an unusual step for a service provider who earns his money with a subscription model. After all, the streaming service may not care whether a subscriber uses the service or not as long as they continue to pay money for it.

Netflix demonstrates self-confidence against increasing competition

Apparently Netflix wants to demonstrate strength and self-confidence with the announcement. “The last thing we want at Netflix is ​​for people to pay for something they don’t use,” the blog post author says. Despite increasing competition from new streaming services such as Disney Plus, the company has remained number one in the market with 183 million paid memberships worldwide. Netflix had also benefited from the corona pandemic.

Netflix has already calculated the possible financial losses due to the cancellation of the subscriptions. However, the inactive accounts described only made up less than half a percent of its members.

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