Amazon Prime users must agree to the new terms of service. There are indications of a price increase for Prime. PC-WELT asked Amazon.
Since the end of last week (June 10, 2022), Amazon has been informing its Prime users in Germany about the new “Amazon Prime Conditions of Participation”. In the notification email from the sender “email@example.com” and with the subject “We are updating our Amazon Prime Terms of Participation” to Prime users, Amazon writes, among other things: “We have updated the Amazon Prime Terms of Participation to provide even more detailed information Let us know how and when we may make changes to these Terms, our Prime service, or the Prime membership terms.”
The changes primarily affect Sections 5.1 to 5.3 – this is particularly about the membership fee for Prime membership. The updated Terms, which you can read here, are effective July 11, 2022 and will apply to Prime Membership from that date.
We are entitled to adjust the membership fee at our reasonable discretion and based on factually justified and objective criteria.
And further: ”
An increase in the membership fee can be considered and a reduction in the membership fee must be made in order to pass on the cost increases and/or cost savings that we incur that are based on external circumstances beyond our control and that affect the specific costs of the Prime service in your country , such as changes in the law, official orders, general price changes for the necessary hardware and/or software, production and licensing, other general costs such as the costs of external service providers, wage increases and/or changes in taxes and fees and/or general and significant changes in costs of inflation or deflation. Any change in membership fee will only be made to the extent that our own costs and/or taxes and/or duties are reduced or increased overall.
This is how it goes
Amazon promises to notify Prime customers at least 30 days before a price increase goes into effect. The customer can then cancel in good time before the price increase comes into effect if he does not want to agree to it.
You can reject the changes by canceling your Prime membership free of charge within 30 days of receiving this e-mail, e.g. via your member account or via Amazon customer service. After you cancel, your Prime membership will continue to run until the end of the current payment period under the previous terms.
Evidence: Amazon Prime will soon be more expensive
A price increase for German Prime customers is also obvious because Amazon already significantly increased Prime prices in the USA in February 2022
: Amazon Prime is becoming more expensive – initially only in the USA.
PC-WELT asked Amazon about:
Is Amazon planning a price increase for Prime for July 2022? Especially since the prime prices in the USA were only recently increased.
An Amazon spokesperson replied: “We have updated the Amazon Prime Terms of Participation to provide more details on how and when we may make changes to these Terms, to our Prime service, or to the Prime membership terms.”
Beyond that, we have nothing to announce at this time.” End of quote
This is how much Prime currently costs
In Germany, Amazon Prime costs EUR 7.99 per month or EUR 69 per year.
Amazon last increased prices in Germany in 2017. At that time from 49 to 69 euros for the annual subscription.