Surprise at Amazon: Some offers are only available in double packs from the shipping giant.
No point for customers: Amazon only sells goods in double packs
Take 2 – but instead of the candy, there is another surprise that some providers put themselves in first place in price search engine rankings. In the specific case, the author was looking for an “emergency jack”.
After the price search engine names Amazon as the cheapest shop (above), the surprise follows (below). Because you have to order two jacks.
For the selected model, the price search engine Geizhals placed Amazon with the cheapest price at the top of the list, of course with a direct link to the online shop. The surprise lurked there: the price is correct, but you have to order at least two copies. Because buying jacks in pairs doesn’t make much sense, the only thing that can be done here is to attract potential customers to your own shop. Once the customer is on the Amazon site, they will probably stay there and possibly buy from a marketplace dealer who sells the goods individually at a higher price – Amazon also earns money via the platform.
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