Market leaders are often admired and envied for their strength and power. But their size also has disadvantages. Because the company has to serve an existing market and its customers as well as correctly assess and react to new developments in its industry.
The German auto industry, which is facing an enormous change towards more environmentally friendly drives, has to experience this, while it continues to earn its money mainly with combustion engines. This enabled Tesla to grow from an outsider in the automotive industry to a leader in electromobility.
We show you in a picture gallery which once gigantic companies failed due to wrong decisions.