Much earlier than in other European countries, a movement towards electric cars began in Norway, driven by significant tax advantages and the relatively high incomes in the country, which made even the Tesla Model S and Model X more affordable for citizens than elsewhere. The share of electric cars in new registrations in Norway has already exceeded 50 percent several times, and according to the latest figures for this September it was even 61.5 percent. Together with plug-in hybrids, electrified cars made up no less than 81.6 percent of the September registrations in Norway.
Three electric cars at the top
This is evident from the figures that the OFV Association now published shortly after the end of the month, as usual. And they clearly show that it is not only Tesla’s electric cars that are arriving in Norway. It is true that 1116 of the Model 3 were again sold there, significantly more than in August, when it was only 9th among the new registrations. However, the new VW ID.3 was almost twice as popular in its first full month: it was registered precisely in September 1989.
With the Polestar 2 with 937 registrations in September, the Tesla is followed by another electric car that (in view of the still limited selection) could roughly be considered to belong to the Model 3 class. Then comes the first plug-in hybrid with the Toyota Rav4, then the all-electric MG ZS, then pretty much on par with around 500 new registrations each: Audi e-tron, Hyundai Kona and Nissan Leaf.
Tesla dominance in Norway ended?
The total Tesla dominance in Norway seems to be over – which should basically be in the spirit of CEO Elon Musk, who does not want to tackle electrification alone. The situation is similar to that in September throughout the year to date: Here the Audi e-tron is at the top with a total of 7690 Norwegian registrations, followed by the e-Golf, Hyundai Kona and Nissan Leaf, which have now expired. Model 3 then follows in fifth place with 3,197 new registrations from January to September.
It remains to be seen how long the sales success of the VW ID.3 and, with some reservations, the Polestar 2 will last in Norway. Both have just been introduced there, but have been expected for a long time, which, like in the past at Tesla, speaks for some pent-up demand. And in its first month in Norway in March 2019, the Model 3 was registered with a good 5,000 units much more frequently than the new VW electric car, which started with almost 2,000.