The new Peugeot 308 was presented last night, and we can see all the details. The French compact is unveiled with a new look and two new plug-in hybrid versions. We take stock!
This is one of the most anticipated novelties of this year 2021 among French manufacturers. The third generation Peugeot 308 also carries the hopes of the Lion in the compact segment. Indeed, the first two generations, just like its ancestors 306 and 307, were bestsellers.
This new iteration of the French compact also supports the manufacturer’s move upmarket, which is now targeting the premium market. The presentation of Peugeot’s new identity confirmed these ambitions last week.
A compact with an assertive design
This desire to go upmarket is reflected in the appearance of the new Peugeot 308. The compact inherits a long hood and a more pronounced vanishing line at the rear. 3/4 front, it has almost more the stature of a 508 station wagon than a 308.
However, its size leaves no room for doubt and it sports a compact size. The links with the DS 4, presented recently, are found in particular in the size of this hood. However, the overall look of the 308 contrasts sharply with the somewhat more adventurous appearance of its cousin.
In terms of dimensions, the new Peugeot 308 is 4.36 m long. It is 10 centimeters more than its predecessor. Then count 1.81 m in width, 1.43 in height and a wheelbase of 2.68 m.
As we had discovered with the spy photos, the front of the new 308 uses the new Peugeot grille. With its tortured relief, it displays an aggressive face, reinforced by refined tones and claws on the sides. In the center of the grille, the new Peugeot logo sits in a rather massive size. The 308 logo overhangs the vertical part, as on all recent models of the manufacturer.
The front fenders feature a rib which is again visible on the rear fender, as well as the Peugeot logo. As expected, we find at the rear the smoked strip that connects the lights. These have the three claws but they are not vertical, because the optics are, as at the front, clearly refined. Under this black band, the logo is again displayed in a rather massive way, while the part going down to the shield is rather uncluttered.
Inside, the i-Cockpit 3D is making a comeback
Peugeot offers a new interior atmosphere for its compact, still as successful and modern. As with every novelty since the second generation of the 3008 SUV, the i-Cockpit is part of the game. On this new Peugeot 308, the i-Cockpit 3D is also available.
Small in size, the steering wheel also takes on the brand’s revised identity. The shapes are generally more angular than in other recent Peugeot. The screen integrates better and overlooks the line of aviation cockpit-style buttons, always present.
A series of tactile controls are placed between the screen and the physical buttons. Higher up, the vents form a line at the top of the dashboard. The central console, meanwhile, offers plenty of storage and has instrumentation reduced to its simplest expression.
Two hybrid versions for the new 308
The range of available engines broadly incorporates the catalog of engines of the DS 4. We thus find Puretech engines in 110 and 130 horsepower but also two plug-in hybrid versions. These inherit components already on-board in the other trendy models of the PSA group.
Developing up to 180 horsepower, the 308 Hybrid 180 e-EAT8 combines a 150 hp 4-cylinder puretech engine with an 81 kW electric motor. More powerful, the 308 Hybrid 225 e-EAT8 combines a 180 horsepower gasoline engine with the same 81 kW electric unit for a cumulative power of 225 horsepower.
Common to both versions, the battery offers 12.4 kWh of energy capacity and provides approximately 60 km of range with one charge. In 3.7 kW, the on-board charger can go up to 7.4 kW as an option. Enough to allow a full charge in 5 hours on a domestic socket and in just under two hours on a 7.4 kW wallbox.
|Hybrid 180 e-EAT||Hybrid 225 e-EAT|
|Gasoline engine power||110 kW – 150 hp||132 kW – 180 hp|
|Gasoline engine torque||250 Nm||250 Nm|
|Electric motor power||81 kW – 110 hp||81 kW – 110 hp|
|Electric motor torque||320 Nm||320 Nm|
|Cumulative power||132 kW – 180 hp||162 kW – 225 hp|
|Cumulative torque||360 Nm||360 Nm|
|0-100 km / h||Nc||nc|
|Battery capacity||12.4 kWh||12.4 kWh|
|WLTP autonomy||60 km||59 km|
|Recharge||3.7 kW (7.4 kW optional)|
Prices for the new 308 announced by summer
If we know everything about the characteristics of the new French compact, it remains to know its prices. Peugeot plans to unveil them before the summer and we can expect a hefty addition for the two plug-in hybrid versions. Competitors of the Golf 8 plug-in hybrid, they should start at around 40,000 €.
In France, the arrival of the first models in dealerships is scheduled for September.