Bakeries noticed throughout the year that more consumers opted for local shopping, says a spokesperson for the NBOV. That continues during the lockdown in the festive month. Artisan bakeries also sell significantly more festive products such as the oliebol than in other years. “People want to make it cozy at home and these festive treats help with that of course,” said the spokesman.
In Breda, Gorinchem, Rijnsburg, Westervoort and Wehl, among others, oliebollendrive-ins provide just about the only outing that is still possible during this lockdown. Van Maanen bakery in Rijnsburg opens such a drive-in on Wednesday. “Normally we have stalls at our stores to keep the oliebollen pressure on the right track, but we did not get a permit there for this year,” said a spokeswoman. So the owner came up with the idea of converting the bakery on the business park into an oliebollen drive-in, where people in a ‘winter wonderland’ with fake snow can pick up their donuts, usually ordered online.
Max van der Zijden, owner of Bakker Klink in the The Hague region, has also taken precautions to spread the hustle and bustle in his six bakeries, because “we expect to sell 15 percent more donuts than usual.” Van der Zijden is renting an extra building in the center of Voorburg and has arranged an extra entrance at another location in consultation with the municipality. All to properly coordinate the flow of people. Plus, entertainers make sure people stick to the five-foot rule.
Van der Zijden’s explanation for the greater demand for oliebollen this year? “In other years many people celebrate New Year’s Eve with someone else and they don’t have to take care of the oliebollen themselves, and now they do. Moreover, they always buy too many. ”
Oliebollen stalls also see an increase in customers. Wesley Boon stands with his oliebollen stand at a shopping center in the Zeeburg district of Amsterdam and saw his sales increase compared to previous years, after the press conference in which Prime Minister Mark Rutte announced the current lockdown. “I also hear from other stalls in the city that they are busier. Because there is little to do, people more often take a walk in the neighborhood and then buy an oliebol. I expect the biggest crowds on the 30th and 31st, for that purpose there will be walkways and hand cleaning gel posts. ”
An exception are the oliebollen stalls in city centers. “Normally we are an A location, now a B location,” says Wesley van Eijk, who stands on the Leidseplein in Amsterdam with his oliebollen stand. His sales have completely collapsed. “From thousands to a few hundred donuts a day.” That is a setback, especially because he has hardly earned anything this year because he could not be at fairs.
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