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Own brands at Aldi, Lidl & Co .: These manufacturers are behind it

Photo by Christoph Soeder / picture alliance via Getty Images

If you want to buy groceries cheaply, you usually have to worry about sacrificing quality. And even if you don’t shop at Aldi or Lidl, supermarket chains such as Kaufland and Rewe often offer cheaper private labels such as “Yes!” Or “K-Classic” in addition to the branded products. Here, too, one often wonders whether the lower price also means a loss in quality and taste.

The good news: the worries are completely free. In fact, there is often more under the lid of a cheap product than the naked eye can see: many brand manufacturers such as MĆ¼ller Milch, Hochland, Zott and Leibniz not only supply supermarkets with their own products, but also leave their goods in the cheap packaging – or fill no-name brands.

Our gallery shows a selection of the hidden branded foods and how they were labeled in the cheaper version.

Cheap outside, expensive inside: these brands are behind cheap products


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