Cars

Project Maybach: A luxury coupé in homage to Virgil Abloh

The fashion world is in mourning Virgil Abloh. The Off-White founder and Louis Vuitton designer died of cancer on November 28, 2021 at the age of 41. Just a few days after his death revealed Mercedes in consultation with Abloh’s family the electric show car Project Maybach – one of the last projects the fashion superstar was involved in!

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Project Maybach is a two-seater off-road coupe with almost six meters in length, developed under the motto of maximum creative freedom. The proportions of the electric show car are strongly reminiscent of the Vision Mercedes-Maybach 6, the luxury coupé that was presented in 2016 at the Monterey Car Week was presented. The hood of the Project Maybach is extremely long, the passenger cell is crouched and the rear overhang is short. In contrast to the Vision Mercedes-Maybach 6, the Project Maybach is designed much more angular.

The roof rack merges into an external roll cage

The front with the narrow continuous strip of lights and the porthole headlights are more reminiscent of the Rolls-Royce Phantom Drophead Coupé. There are Solar cellswhose stored energy for more Range could worry. However, since it is a pure show car, Mercedes does not name any specific performance data and mileage for Project Maybach. For the rough Off-road look are provided by four round additional headlights on the bull catcher, an underride guard and four further round headlights that are mounted on the roof rack. A particularly interesting design feature: the luggage rack merges into an external roll cage.
MAYBACH Project with Virgil Abloh
Project Maybach with a luxurious and airy interior. Despite being almost six meters long, there are only two seats.


Noticeable in profile: the screwed fender attachmentswhich, in combination with the coarse off-road tires on small steel rims, create a rustic look. For the color, Mercedes chief designer Gordon Wagener and Abloh decided on a sand tone – similar to the color “desert sand”, which is not only known from the current G-Class. Of the inner space target luxurious and minimalist works. The two seats look spectacular and can be completely folded down. Large glass surfaces and light leather ensure a light-flooded interior. For all the super-rich who already have their Bitcoin ready: Project Maybach is one pure design studywith no chance of series production.

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