His fortune is based on a single product – and the courage to break new ground. Red Bull made Dietrich Mateschitz the richest Austrian and one of the richest people in the world. He neither invented the sweet fizzy drink nor did it look like he would ever have a fortune until his 40th birthday.
While traveling in Asia, he came up with the idea of setting up the energy drinks market in Europe. He set new standards with his marketing ideas, and today Red Bull is also known for its sports sponsorship. So Mateschitz worked his way up from a Viennese strolling student to a Salzburg billionaire who has his own Pacific island, castles and a private collection of aircraft. However, the Austrian always remained loyal to his homeland.
In our picture gallery you can see how Dietrich Mateschitz built a fortune with Red Bull and what he spends his money on.
Red Bull founder Dietrich Mateschitz is the richest Austrian – that’s what he spends his money on